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BEYONCÉ'S CÉCRED NEWSSTAND POP-UP, NYC

@cecred

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Deets: Beyoncé Knowles-Carter’s haircare brand Cécred will be hosting its very first in-person consumer activation on Saturday, September 14th in Soho, New York! You’re invited to come visit the Cécred Newsstand pop-up to read all about the brand’s latest innovation. 

At the pop-up, consumers have the opportunity to:

  • Receive a full-sized bottle of their newest product launch (Restoring Hair and Edge Drops) to take home (First 500 guests only)

  • Receive samples of Cécred’s Hydrating Shampoo, Reconstructing Treatment Mask and Deep Conditioner + Cécred newspapers (while supplies last)

  • Receive on-site product education

  • Receive a discount code + automatic free shipping to purchase products while on-site

  • Content capture moments at the Cécred newsstand

  • Indulge in complimentary cotton candy

Hint for the Average Socialite: This event is free and open to the public. To find out the location you will need to check Cécred’s Instagram the morning of the event!

Cécred officially launched the Restoring Hair and Edge Drops ($56) on Cécred.com! The first 500 guests at the pop-up will receive a full-sized bottle of the new launch!

Restoring Hair & Edge Drops | $56, 1.7 oz
There are several root causes responsible for changes in our hair, including genetics, hormone changes, heat styling, chemical processing, and high tension styling. Cécred’s Restoring Hair & Edge Drops is designed to support hair at every stage, helping your hair and edges to thrive. 

How to Use

  • Hair health is a daily routine. Use every day to see visibly thicker, fuller, and healthier hair. 

  • Fill dropper and apply directly to edges, hairline, and scalp. Massage with fingertips. Do not rinse. Style hair as usual. 

  • You can expect to see results after consistent use, with noticeable changes starting at 3 months:

    • 3 MONTHS: Visibly improved hair density; you may notice baby hairs and a visibly improved scalp 

    • 6 MONTHS: You may notice baby hairs and a visibly improved scalp 

    • 9-12 MONTHS: Continued improvement and stabilization of results; fuller, stronger more resilient looking hair

Key Benefits

  • Hair and edges look fuller and healthier

  • Visibly strengthens hair from root to tip

  • Increases appearance of hair density  

  • Fast-absorbing and non-greasy formula

  • Designed for daily use

  • Formulated without SLS and SLES 

  • Dermatologist-tested

Key Claims

  • 1.5X visibly denser hair* 

  • 84% agree they saw edges & hairline come back*

  • 84% visibly improved hair density*

  • 84% improved scalp & hair health* 

  • Supports a healthy growth cycle

*3rd party clinical study over the course of 16 weeks

What’s Trending: @cecred