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Deets: Union Square Partnership (USP), in collaboration with the New York City Department of Transportation’s Art Program (NYC DOT Art), unveiled Union Square’s latest public art, Love Continuum. An interactive sculpture by multimedia artist Yoni Alter in association with Artmax/Andrew Logan Projects, Love Continuum captures the spirit of humanity’s most universal emotion and invites visitors to explore different perspectives of the word “love.” The whimsical sculpture arrives in Union Square on Feb. 20, 2025 and will be viewable at University Place Plaza between 13th and 14th Streets through August 2025.

Alter is known for his colorful, out-of-the-box ideas that add a sense of joy and play with scale. Guided by experimentation and semiotics, Alter passionately seeks new ways of creating visual representations, working across sculpture, painting, print, and digital media. The installation is produced by Artmax/Andrew Logan Projects, a Brooklyn-based gallery owner and industry expert in fine art and architectural installation. Together with Artmax/Andrew Logan Projects, Alter brings his artistic vision to Union Square, in the heart of New York City.

Love Continuum stretches nearly 25 feet long and features a dynamic, bold design that beckons viewers of all ages to engage with the sculpture and discover its hidden message. Only from a distinct vantage point does Love Continuum’s bright color and abstract squiggly line reveal the word “love,” symbolizing how love can take on many shapes and forms depending on how one looks at it. And the physical sculpture isn’t the only presence that Love Continuum will have in the neighborhood. Community partners are teaming up with Alter to enliven the art throughout Union Square–thematic, limited-edition cookies adorned with the sculpture’s design, will be available at Newsbar beginning on February 24; disposable cups featuring Love Continuum will also be available at the cafe as of early March. Starting March 15, with support from Gordon Property Group, Alter will showcase an alternative version of Love Continuum in the storefront window at 860 Broadway. This location, once home to Andy Warhol’s Factory in the 1970s, holds special significance for Alter, as Warhol is one of his favorite artists.

Hint for the Average Socialite: Learn more.

What’s Trending: @yonialter @unionsquareny

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March 10 / Satisfied
April 28 / West Side Story
May 5 / TBA
June 2 / One Night in Miami
September 7 / TBA

Deets: The United Palace is celebrating Hamilton’s 10th anniversary with free screenings of cast-led films, followed by exclusive talks with Lin-Manuel Miranda and members of the Original Broadway Cast.

History
The ornate United Palace opened in 1930 as the Loew’s 175th Street Theatre, a deluxe movie theatre and vaudeville house, the last of the five Wonder Theatres in New York City and New Jersey. Its first act as a movie theatre ended in April 1969 with a screening of “2001: A Space Odyssey.”

With a groundswell of community support and our good friend, patron, and neighbor Lin-Manuel Miranda, movies returned to the United Palace in 2013. Since then we have screened over 100 feature films, from world premieres (“In the Heights” and “Halftime” as part of the Tribeca Festival) to all-time classics (“It’s A Wonderful Life”), to community favorites (the documentary “Mad Hot Ballroom” about local school children winning a citywide dance contest).

We honor the theatre’s original use as a vaudeville house and movie palace by curating screenings of classic movies with live entertainment thematically linked to the film, such as mini concerts, dance performances, fashion shows, or speakers. UPCA partners with Lin-Manuel and his family for many of these screenings, inviting special guests such as Rita Moreno (“West Side Story”), Steven Spielberg (“Raiders of the Lost Ark”), Spike Lee (“Do the Right Thing”), and Hugh Jackman (“The Greatest Showman”).

Our goal is to have the cinematic experience come alive for audiences too used to watching movies on their phones or TVs.

One of our highest compliments came from Robert DeNiro who, speaking before a 50th anniversary screening of “The Godfather,” described watching a movie at the United Palace as: “The moviegoing experience doesn’t get any better.”

Hint for the Average Socialite: Free tickets will be available on March 3.

What’s Trending: @upcarts_nyc @hamiltonmusical

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Cherry Blossom Season varies every year! There are different species of blossoms that usually begin around mid-to-late March until mid-to-late April. The flowers for each species are usually are in bloom for about two weeks. Are you looking for the best places to see the cherry blossoms in NYC?

Check the Central Park Cherry Blossom Tracker to find out when it’s peak cherry blossom time!

Check the NYBG Cherry Blossom tracker!

Best PLACES to see the Cherry Blossoms IN NYC

BRONX

New York Botanical Garden
Pelham Bay Park Bronx

BROOKLYN

Brooklyn Botanic Garden
Cadman Plaza Park
Green-Wood Cemetary
Maria Hernandez Park
Prospect Park
Sunset Park

MANHATTAN

Central Park (72nd St - 96th St, around the Reservoir, Cherry Hill, Pilgrim Hill, Great Lawn, Cedar Hill, and the area south of Cedar Hill between 74th and 77th St)
Carl Schurz Park
Ladurée New York - Soho
Little Island
Marcus Garvey Park
Paul's Chapel of Trinity Church
Randall’s Island
Riverside Park Manhattan
Roosevelt Island
Sakura Park (b/t Riverside Church and International House in Morningside Heights around West 122nd St)

QUEENS

Cunningham Park
Flushing Meadows Corona Park
Hunter’s Point South Park
Rainey Park
Queens Botanical Garden

STATEN ISLAND

Conference House Park
Silver Lake Park
Snug Harbor Cultural Center

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Deets: Visit the NYC Coachtopia pop-up! This Spring we’re bringing our version of fashion’s circular future to the carousel at Bloomingdale’s 59th Street.

On Saturday March 22 and April 5 and April 19 from 1-5PM - discover made-with-waste bags, an alter/ego video booth, live djs, rotating snack offerings, and a custom screen-printed dustbag with your purchase.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @coachtopia @coach @bloomingdales

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Deets: Join Golden Goose for the launch party of Dreaming in New York City on March 27 from 5PM-8PM, featuring their NYC communities: collage workshops by Haricot Vert, vintage records by Love Club, pizza slices by Lucia Alimenatari, and floral surprises by Wife NYC. The dream continues March 28-29 with all day activities.

Hint for the Average Socialite: RSVP free now!

What’s Trending: @goldengoose

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Débutea Greenwich Village / 217 Thompson St.
Débutea Brooklyn / 71 Smith St.

Deets: Sip on two exclusive drink collabs inspired by Kaja’s newest Beauty Bento Eyeshadow Trio shades – Blueberry Bingsu and Rose Macaron.

With each purchase of a dedicated drink, customers will receive a free best-selling Beauty Bento to complete their treat!

Hint for the Average Socialite: This event is open to the public. While supplies last.

What’s Trending: @kajabeauty @debuteanyc

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Deets: Step into two immersive JOYRIDE-themed game rooms, where you’ll face timed challenges that will test your skills and agility. Join us to shop exclusive merchandise, enjoy a sneak peak of Ryan's new movie, and be among the first to try the brand-new secret JOYRIDE candy. Don’t miss out on sweet treats and challenges with Ryan Trahan and JOYRIDE.

Hint for the Average Socialite: Get your free ticket now!

What’s Trending: @shopify @joyridesweets

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Friday, March 28 / 1-4PM
Saturday, March 29 / 11-4PM

Deets: Come celebrate Milk-Bone’s Peanut Buttery Bites! Experience an immersive museum showcasing "absurdist culture" Milk-Bone collaborations, including:

• Barking Bar: A spot for quick bites and dog treats, perfect for you and your pup.

• Sneaker Collab: Explore our exclusive dog-inspired sneaker collection.

• Butt Bit: The fitness band made just for your dog’s tail!

• Human Dog Bed: Unwind in comfort with our oversized dog bed designed for humans.

In addition, in a quirky new campaign titled "More Dog, A Collab That Makes Sense," Milk-Bone and Jif teamed up to create a fictional peanut butter-scented fragrance for dogs, as part of a playful marketing stunt. While the fragrance doesn't actually exist on market, a small batch was created exclusively for Milk-Bone’s Peanut Buttery Bites event.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @milkbone @jifbrand

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Deets: Hop over for Easter Bunny pictures at Macy's Herald Square! Walk ups welcome every day until closing time.

On Friday, March 28, Macy’s Herald Square will welcome the Easter Bunny for the first time to its New York City flagship. As Macy’s continues to celebrate iconic moments and create memories, customers will have an opportunity to meet the Easter Bunny and take home a photo souvenir. 

Through a rich history of creating cultural events and experiences, Macy’s delivers entertainment and inspiration for customers nationwide throughout the year.  

This spring, customers can meet with the Easter Bunny and experience an imaginative springtime display in Toys“R”Us on the 7th floor of Macy’s Herald Square by advance reservation between March 28 – April 19. 

Hint for the Average Socialite: Reserve free now and decide on a package later! Please Note: Multiple families are scheduled during the selected 15-minute time.

Macy’s Flower Show takes place April 27 - May 11!

What’s Trending: @macys

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Friday, March 28th / 5-7PM
The Travel Agency Fifth Avenue
587 Fifth Avenue

Saturday, March 29 / 5-7PM
The Travel Agency Downtown Brooklyn
122 Flatbush Avenue

Sunday, March 30th / 5-7PM
The Travel Agency Union Square
835 Broadway

Deets: Calling all the Sleepy Girls! 😴 Ready to slow down without stopping the vibe? Sleepy Girl Weekend is your high-vibe wind-down—an invitation to recharge, reset, and sink into effortless relaxation. Think intentional self-care, cosmic connections, and the perfect mix of chill energy and elevated ease.

Featuring complimentary:
💭 Dream Analysts to solve your slumber
👐 CBN & CBD Hand Massages by @chimeitup
🍵 CBD Sleepy Mocktails by @tunespace
💤 Sampling & Conversations with our top female-led sleep brands @1906newhighs, @chimeitup, @edieparkerflower, and more.

With any purchase over $75:
✨ Aura Photography by @twelvemonthaura

Whether you’re deep in your Sleepy Girl era or just looking for a moment to reset, this is your sign to tap out of the hustle and tap into rest. Get ready to indulge in your dreamiest weekend ever.

Hint for the Average Socialite: RSVP FREE now! 21+ / Photo ID Required.

What’s Trending: @thetravelagency.co

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Deets: Come celebrate the Grand Opening of Uncharted at Green Cove Plaza in Greenvale, NY on Saturday, March 29th and Sunday, March 30th! Doors open at 9AM.

The first 100 vistors each day will get mystery gift cards. There will be a $200 Gift card giveway. Get 40% off one regularly priced item with coupon.

Indulge in Swedish candy from a curated selection of trending treats with adorable takeaway boxes. Please note, supplies are limited and available on a first-come, first-serve basis. Available all weekend from 10 AM – 3 PM. While supplies last.

Discover top brands like Free People, Touchland, Stanley, Kendra Scott, Barefoot Dreams, Bombas, MacKenzie-Childs, Loops, Tree Hut, Little Words Project, Owala, Birkenstock, and Bogg.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @thepaperstore

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Deets: Stop by Ilia Beauty’s The Art of the Eye Exhibition featuring NEW Limitless Lash Mascara + Eye Stylus Shadow Stick!

IMMERSIVE ART
1:1 MAKEUP APPOINTMENTS
LIMITED EDITION MERCH

The first 50 people in line each day will receive a FREE Limitless Lash Mascara!

Hint for the Average Socialite: RSVP free now!

What’s Trending: @iliabeauty

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Deets: Puppetsburg is bringing its playful shows to Rockefeller Center!

Made for babies and toddlers, each performance blends music, dancing, and imaginative storytelling with themes like counting, vocabulary, and hipster culture. Shows will take place on the Rink Level at Rockefeller Center.

Hint for the Average Socialite: Catch the free shows at 10:30am and 11:15am on March 29, April 5, and April 19. Shows are free and open to the public. Registration is required; register in advance here.

*April performances may be moved outdoors, weather permitting.

What’s Trending: @rockefellercenter @puppetsburg

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March 29 & 30 / 11AM-5PM

Deets: Hello, NYC! Tangle Teezer, the globally recognized hairbrush brand, is hosting a pop-up in Soho this weekend! Consumers will be able to grab Tangle Teezer brushes (viral on TikTok with millions of views), merch, hot and cold lattes, and best of all… a chance to win $1000 in gift cards to Target!

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @tangleteezer

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Deets: BRACH’S®, America’s #1 Easter Jelly Bean brand, is launching its first official egg hunt hiding service, giving everybunny - both kids AND parents - the chance to enjoy the search together.

Just in time for Easter, BRACH’S will hide dozens of eggs pre-filled with iconic BRACH’S Jelly Beans and other seasonal goodies in your yard, in partnership with Card My Yard. Fans in the top ten jelly bean-loving markets will have a chance to receive a free Easter egg hunt hiding service, while supplies last. Plus, one lucky household in each market could find a golden egg, redeemable for a year’s supply of BRACH’S Jelly Beans.

BRACH'S Egg Hunt Hiders is debuting in the top 10 markets where the most jelly beans are sold: Baltimore/Washington, D.C., Boston, Chicago, Detroit, Los Angeles, New England, New York City, Philadelphia, Phoenix/Tucson, and South Carolina.

Hint for the Average Socialite: Beginning Thursday, April 3 at 7PM ET, residents in these top 10 jelly bean-loving markets can hop to BrachsEggHunt.com for a chance to reserve an Easter egg hiding service, while supplies last. All egg hiding services come with a festive Easter yard sign, and one 'eggs-tra' lucky household in each market will discover a hidden golden egg, redeemable for a year's supply of BRACH'S Jelly Beans.

What’s Trending: @brachscandy

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Deets: It’s Levain Bakery’s Flatiron first birthday celebration ~ their seventh New York City location and one of the most-visited bakeries in the city! To celebrate, Levain will bring back its viral Black & White Chocolate Chip Cookie for a limited time only at the Flatiron bakery, beginning April 4. 

Hint for the Average Socialite: Flatiron’s first birthday celebration will also include a complimentary Levain Taxi Tote with the purchase of 6+ cookies on Friday, April 4 (Flatiron’s official birthday), plus polaroids and free stickers.

What’s Trending: @levainbakery

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Deets: For the 2025 Roof Garden Commission, Jennie C. Jones (born 1968, Cincinnati, Ohio) will produce Ensemble. Only her second outdoor sculptural installation, the project will explore the sonic potential of stringed instruments as well as their formal possibilities. In the artist's unique response to modernism, these acoustic sculptures propose the line of the string as a proxy for art history, unbroken and continuous.

In her paintings, sculptures, works on paper, installations, and audio compositions, Jones uses sound to respond to the legacy of minimalism and to modernism itself. Drawing on her immersion in Black improvisation and avant-garde music, she deploys sound and listening as important conceptual elements of her practice, from the acoustic fiberglass panels she affixes to canvas, which absorb sound and affect the acoustic properties of the environment, to the lines and bars she creates through her compositions that refer to elements of musical notation. Her work across media offers new possibilities for minimalist abstraction, challenging how—and by whom—it is produced.

Hint for the Average Socialite: The Cantor Rooftop Garden at The MET reopens on Tuesday, April 15. The bar reopens Saturday, April 19. Open Sunday-Tuesday from 11AM-4:15PM and Friday and Saturday from 11AM-8:15PM.

What’s Trending: @metmuseum

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Deets: This Spring, the Macy’s Flower Show® will bloom throughout the world-famous Macy’s Herald Square flagship from April 27, 2025 to May 11, 2025. The 50th edition of the annual springtime tradition will enchant customers and transform the main floor, balcony and windows. 

This year’s show will transport guests to a whimsical oasis featuring the beauty and fragrance of spring as thousands of plants, flowers and trees bloom on the iconic store’s main floor.  

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @macys

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Opening Date TBD / Spring 2025

Deets: The Soloviev Foundation announces Path of Liberty: That Which Unites US, the next community-based art installation coming to Freedom Plaza. Encompassing more than six-acres on Manhattan’s East Side from 38th to 41st Street on First Avenue, the dynamic experience will explore America's founding pillars of liberty and equality through the lens of individual lived experiences.

Made possible by the Soloviev Foundation, designed by multi-specialty creative studio C&G Partners, and directed by award-winning filmmaker, director, and producer Daniella Vale,  Path of Liberty: That Which Unites US will open Spring 2025, serving as a prequel to America 250, the 2026 United States Quarter Millennial.

Encompassing more than six-acres on Manhattan’s East Side from 38th to 41st Street on First Avenue, the large-scale exhibition provides a visual and narrative journey of the founding principles of the United States, framed by stunning portraits and immersive landscapes. Made possible by the Soloviev Foundation, Path of Liberty: That Which Unites US will welcome guests and present an exploration of both the achievements and ongoing challenges of American democracy. Through powerful, large-scale environmental portraits and interactive elements, visitors will leave with a deeper understanding of the country’s past, present, and future.

 Hint for the Average Socialite: For more information, please visit pathoflibertynyc.com.

What’s Trending: @solovievfoundation

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Deets: Join us to revel in the midsummer madness as twins Sebastian and Viola survive shipwreck, revenge plots, and the trick doors of love. The Public’s Associate Artistic Director and Resident Director, Tony Award nominee Saheem Ali directs this joyful romp welcoming all of New York back to the magic of Central Park’s beloved theater. Be there when the stage lights turn on again at The Delacorte—a New York City classic—with this high-powered production of the Bard’s classic comedy. 

The cast for Free Shakespeare in the Park’s TWELFTH NIGHT currently includes b (Antonio), Bill Camp (Sir Toby Belch), Khris Davis (Orsino), Peter Dinklage (Malvolio), Jesse Tyler Ferguson (Andrew Aguecheek), Junior Nyong’o (Sebastian), Lupita Nyong’o (Viola), Sandra Oh (Olivia), Daphne Rubin-Vega (Maria), and Moses Sumney (Feste). Complete casting and a design team will be announced prior to the start of the run this summer.

After 62 years as the home of Free Shakespeare in the Park, The Delacorte Theater was due for a major makeover. When the theater reopens this summer for this TWELFTH NIGHT, it will be more welcoming, more accessible, and more sustainable than ever before.

Hint for the Average Socialite: Learn more!

What’s Trending: @publictheaterny