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Deets: The Big East Conference is taking over New York City next week and Starter, one the most innovative and authentic sports apparel companies in the world, is delivering a limited edition collection and a special experience just for the fans. With St. John’s clinching their first Big East regular-season title in 40 years, rosters full of dynamic players and highly competitive teams, this year's conference is driving major excitement. 

Fans are invited to join Starter at Macy’s Herald Square on Thursday, March 13th from 4-7PM for a special activation to celebrate the Beast of the Big East collection. Spotlighting legendary teams like St. John’s, UCONN, Providence, Villanova, Georgetown, Marquette, Creighton, DePaul, Butler, Seton Hall, and Xavier with bold, retro-inspired designs that honor their iconic legacies and electrify fan culture. Exclusively available at Macy’s Herald Square and Lid’s on 42nd Street, while supplies last.

The Beasts of the Big East campaign was shot at teams home courts, bringing the collection to life with star players repping their school’s capsule in a celebration of team pride and tradition. Shot against the backdrop of game-day energy, it captures the unstoppable spirit of this fan-favorite conference. 

Hint for the Average Socialite: This event is open to the public.

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