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Deets: Union Square Partnership (USP), in collaboration with the New York City Department of Transportation’s Art Program (NYC DOT Art), unveiled Union Square’s latest public art, Love Continuum. An interactive sculpture by multimedia artist Yoni Alter in association with Artmax/Andrew Logan Projects, Love Continuum captures the spirit of humanity’s most universal emotion and invites visitors to explore different perspectives of the word “love.” The whimsical sculpture arrives in Union Square on Feb. 20, 2025 and will be viewable at University Place Plaza between 13th and 14th Streets through August 2025.
Alter is known for his colorful, out-of-the-box ideas that add a sense of joy and play with scale. Guided by experimentation and semiotics, Alter passionately seeks new ways of creating visual representations, working across sculpture, painting, print, and digital media. The installation is produced by Artmax/Andrew Logan Projects, a Brooklyn-based gallery owner and industry expert in fine art and architectural installation. Together with Artmax/Andrew Logan Projects, Alter brings his artistic vision to Union Square, in the heart of New York City.
Love Continuum stretches nearly 25 feet long and features a dynamic, bold design that beckons viewers of all ages to engage with the sculpture and discover its hidden message. Only from a distinct vantage point does Love Continuum’s bright color and abstract squiggly line reveal the word “love,” symbolizing how love can take on many shapes and forms depending on how one looks at it. And the physical sculpture isn’t the only presence that Love Continuum will have in the neighborhood. Community partners are teaming up with Alter to enliven the art throughout Union Square–thematic, limited-edition cookies adorned with the sculpture’s design, will be available at Newsbar beginning on February 24; disposable cups featuring Love Continuum will also be available at the cafe as of early March. Starting March 15, with support from Gordon Property Group, Alter will showcase an alternative version of Love Continuum in the storefront window at 860 Broadway. This location, once home to Andy Warhol’s Factory in the 1970s, holds special significance for Alter, as Warhol is one of his favorite artists.
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