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Wednesday, April 9 / 12PM-6PM
Thursday, April 10 / 12PM-6PM
Deets: Dieux is launching its first ever consumer activation at the Sephora Soho store. The Instant Angel Soft Serve Truck will be whipping up an exclusive soft serve flavor, dreamt up by culinary artist Thu Buser. Inspired by Dieux’s award-winning, clinically proven + lipid-rich Instant Angel Moisturizer, passerbyers are invited to enjoy FREE samples, dreamy giveaways and gifts-with-purchases when you head into Sephora and shop Dieux at the Sephora Savings Event for up to 20% off (for Beauty Insiders).
Dieux is the viral + beloved clinically-led skincare brand that is bringing transparency + nuance to the beauty industry. Co-founder Charlotte Palermino will be onsite to greet guests.
Hint for the Average Socialite: This event is free and open to the public.
What’s Trending: @dieuxskin