@heydude

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Deets: Starting February 25 through March 1, HEYDUDE, an unconventionally chill footwear brand that blends individual style and lightweight comfort into every pair of shoes, mules, boots and more, is hosting an out-of-the-box (and fun!!) pop up in Grand Central to kick off its new campaign launch with Sydney Sweeney AKA the brand’s Director of Dude! 

There will be huge Austin Lift shoes and a giant vintage telephone in the middle of Grand Central where you can leave a voicemail to Sydney Sweeney herself asking for fashion advice.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @heydude