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L'ORÉAL BIG DEAL MASCARA POP-UP, NYC

  • Times Square Broadway between 43rd and 44th Street (map)

@lorealparis

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Deets:
L’Oréal Paris is thrilled to invite you to an unforgettable lash experience on Saturday, February 15th, to celebrate the launch of the NEW Paradise Big Deal Mascara. This exclusive pop-up event will be held from 11 AM to 4 PM, featuring a special immersive billboard activation live in Times Square from 11 AM to 3 PM where you can look forward to lash transformations using the NEW Paradise Big Deal Mascara and the exciting opportunity to have your lashes featured on a Times Square billboard. French-inspired light bites will be available along with exclusive product giveaways.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @lorealparisusa #LOrealParisMakeup #BigDealMascara

Earlier Event: February 15
BALM DOTWORLD POP-UP, EAST RUTHERFORD NJ