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Deets: Discover the Prada Paradoxe Virtual Flower Lab in New York City this September to kick off NYFW.

Rethink florality and immerse yourself in the AI-generated world of the brand's latest fragrance launch, Paradoxe Virtual Flower. The limited-time brand immersion pop-up invites you on a tech-forward sensorial journey of unique experiences, including an ascot embossing bar, Olfactive discovery room and much more!

Prada Beauty will also be popping up in several Prada Paradoxe Flower Markets from September 6th-8th around New York City!

Hint for the Average Socialite: This event is free and open to the public. RSVP FREE NOW!

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