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Deets: American Express is teaming up with Van Leeuwen for a tennis-inspired, limited-edition ice cream flavor, ‘Match Point Mint Chip x Amex,’ to celebrate tennis season in NYC.
Before the new limited-edition flavor hits Van Leeuwen freezers, American Express will bring a three-day, ice cream truck pop-up experience to iconic NYC locations from Thursday, August 15 to Saturday, August 17, giving fans the chance to be among the first to taste the flavor.
Beginning Monday, 8/26, the green mint chip with blue frosting swirl ice cream will be available for purchase at 23 Van Leeuwen scoop shops around NYC. It will also be sampled at the US Open American Express Fan Experience in the Card Member Lounge (while supplies last).
Hint for the Average Socialite: At each truck stop location (below), fans will receive a complimentary scoop of the ‘Match Point Mint Chip x Amex’ flavor (while supplies last), and be among the first to preview select experiences American Express will offer this tennis season.
Thursday, 8/15 / 5-7PM / Dante West Village, 551 Hudson St, NYC
Friday, 8/16 / 4-6PM / Polo Ralph Lauren Soho Store, 109 Prince Street, NYC
Saturday, 8/17 / 12-2PM / Wilson Flagship Store, 594 Broadway, NYC
Saturday, 8/17 / 5-7PM / McCarren Tennis Center, 50 Bedford Ave, BK
What’s Trending: @amex @vanleeuwenicecream