@auntieannespretzels

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Deets: Franchise pretzel shop Auntie Anne's has concocted a first-ever fragrance inspired by its mainstay menu item, calling it Knead, Eau de Pretzel.

To celebrate the launch, Auntie Anne's will host a pop-up Pretzel Parfumerie on August 13 at 422 Broadway in New York City from 12-7PM., where fans can be among the first to try a Knead sensory experience.

Visitors will receive a free tote bag and an Auntie Anne’s Original Pretzel on a first come first served basis. Plus, those who purchase Knead will get to take home even more swag!

The new signature fragrance will be available to order online from Auntie Anne's website starting August 14.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @auntieannespretzels