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Deets: Today, to celebrate one year since Furby’s return to Earth, Hasbro has launched Furby Wuz Here, a campaign and activation that brings delightfully weird mischievous moments to NYC, stopping passersby in their tracks, encouraging them to take photos, and making them think “what happened here?!” The imaginative new world that is Furby’s NYC will include:
FURBY’s Crib: A consumer activation and social media content factory where Furby has mischievously found his way into their new NYC crib and given it an extreme makeover including lava lamps, disco balls, nostalgic 90s posters and of course, fur-lined everything.
Mischievous Moments: Surprise & delight moments all over the city, like giant Furby footprints left in wet cement, paint and glitter on city sidewalks and “upcycled” furry objects from lampposts and bicycles to cars that Furby felt needed a little love.
Hint for the Average Socialite: RSVP FREE NOW!
Dates & Locations listed below.
Furby’s Crib / Sunday, July 14 10AM-5PM
21 Spring Street
Mischievous Moments / Wednesday, July 10
Astor Place Plaza
Flatiron Plaza
Herald Square Plaza
Furry Objects / Wednesday, July 10 - Wednesday, July 17
Elizabeth Street Garden
Elizabeth & E. Houston St.
Bowery & Bond St.
23rd & Broadway
34th & Broadway
What’s Trending: @furby #furbywuzhere