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Friday, June 7 / Beginning at 2PM
Saturday, June 8 / Beginning at 10AM

Deets: McCormick® Grill Mates® is announcing its new McCormick Grill Mates x Max The Meat Guy Seasoning Blends. Designed to give serious grillers ‘max-imum’ layered flavor, the three blends - Max’s All Purpose Seasoning, Max’s Xtra Coarse Seasoning, and Max’s Chimichurri Seasoning - have arrived just in time for peak grilling season and Father’s Day. To celebrate, McCormick Grill Mates and Max The Meat Guy are hosting a Father’s Day Butcher Shop Takeover in NYC on June 7 and June 8. 

Learn from the grillmaster himself during the 2-day event! Event attendees will be able to interact with Max as he assists guests in choosing the ideal meat cut to match their chosen recipe, along with his top tips to help prepare for Father's Day grilling.

Giveaways will be available on a first come, first served basis and include a complimentary meat selection, all of Max's recipes, a Grill Mates x Max The Meat Guy tote, and one of Max's new seasoning blends while supplies last. Additional meat selections and seasoning blends will be available for purchase on-site.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @mccormickspice