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Deets: NEST New York has partnered with The Fifth Avenue Association for the second year to scent the world-famous stretch of Fifth Avenue between 47th and 59th Streets with the brand’s seasonal-favorite home fragrance, Holiday (fun fact: the Holiday Classic Candle is the #1 luxury candle sold in America!)
This year, in celebration of Fifth Avenue’s 200th anniversary, NEST New York is not only scenting the 50 illuminated trees along the city sidewalks but is also enhancing these displays with a charming design featuring Holiday’s festive packaging pattern along with quotes highlighting Fifth Avenue's rich history.
Hint for the Average Socialite: The activation will kick off on November 21st, and the NEST scent will captivate the senses of an expected 5 million New Yorkers and shoppers from around the globe.
After taking in the sights and scent, head over to Bergdorf Goodman for an exclusive NEST shopping experience. Take the elevator to the 7th floor, where you’ll find the complete Holiday collection to bring home.
What’s Trending: @nestnewyork @bergdorfs @fifthavenue