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Deets: This October and November, spice warriors in New York, NY, and Los Angeles, CA, will have the opportunity to try Buldak Hot Sauce with anything and everything, with fun-filled sampling events taking place in each city as part of the new "Splash Buldak" global campaign.
From October 11 - 15, New Yorkers should keep a lookout for Hochi, who will be making appearances throughout the city, handing out Buldak Hot Sauce samples and meeting with fans at West Village, Times Square, Chelsea, SoHo, Bryant Park, and potentially more locations. Lucky fans may even get a surprise visit from Hochi with their food delivery orders to spice up their meals.
Hint for the Average Socialite: This event is free and open to the public.
Spot us, snap a pic, and grab your #BuldakSauce sample! Keep an eye out—we’ll be popping up when you least expect it, so stay ready for the fun! Let's #SplashBuldak and light up the city!
Buldak Sauce Exchange in NYC - October 17-20, 2024
Buldak is giving New Yorkers the opportunity to trade their saved up sauce packets from any restaurant for free Buldak Hot Sauce – and free food! The Buldak Sauce Exchange Desk will be located in the city's bustling Midtown area, where people can trade sauce packets for food tickets redeemable at the Splash Buldak food truck, serving up hot dogs, wings, steak sliders, dumplings and more, along with Buldak Sauce Sticks to add a splash of spice. Free hot sauce samples will also be available for all visitors to the pop-up. Trading hours at the Buldak Sauce Exchange in NYC will be 11:00 am-7:00 pm Eastern Time, from October 17-20.
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