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Deets: Leading skincare brand ISDIN will host their first in-person event at Sephora since select products became available in stores earlier this summer. The event will be held on Saturday at the Sephora Soho location and 100% of proceeds from in-store sales that day will be donated to the Richard David Kann Melanoma Foundation.
TikTok famous, board-certified dermatologist Dr. Joyce Park will be in attendance all day to offer free consultations. Attendees will be offered free lattes and enjoy indoor and outdoor activities (like a claw machine), as well as competitions to win samples of ISDIN’s beloved Eryfotona sunscreens. Local influencers Sol Peña, Victoria Casalino and Jordanna Drazin will be on-site from 2:00 – 4:00pm (ET) for photos and meet and greets.
Eryfotona Actinica and Eryfotona Ageless are available at Sephora stores and on Sephora.com. The products are 100% mineral sunscreens that do more; formulated with patented DNA Repairsomes®, which are clinically proven to help repair sun damage.
HInt for the Average Socialite: This event is free and open to the public.
What’s Trending: @isdinusa