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Deets: Dove believes all pits are perfect pits deserving of care.

New Yorkers that attend will receive a Dove ‘Pit Kit’ (mini Dove fan, mini Dove compact mirror, mini Advanced Care Dove deodorant) to ensure your underarms stay fresh and cared for along with a free 2-way subway ride on Dove to navigate the ‘Pits of New York’ with confidence.

Dove believes all pits are perfect pits deserving of care. Join them in rejecting armpit stereotypes and celebrating your perfect pits by sharing your underarm story, tagging @Dove and #FreeThePits.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @dove #freethepits