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Deets: An elevated and immersive installation in NYC celebrating the back-to-school (BTS) season. Open to the public, American Eagle is turning New York’s iconic High Line into its own impressive line of jeans, with a shoppable display of AE’s iconic jeans assortment.
A show-stopping array of mannequins featuring hundreds of denim styles to showcase a range of offerings starting at the 14th street passage. Seamless shopping, with QR-coded denim, including Gen Z’s favorite jeans modeled on mannequins and in images, so guests can buy their perfect pair of jeans on the spot.
Enter to win a $1,000 jeans haul on the spot. With each entry, you are also entered to win a Grand Prize trip to the destination of your choice.
Enjoy fun and creative photo moments that integrate a denim landscape into the existing High Line views, as well as shareable seats - denim covered loungers - designed to look like the back pocket of a pair of AE jeans.
Hint for the Average Socialite: There will be a special musical performance by Kenzie Ziegler on Saturday, September 16 at 4:30PM. This event is free and open to the public September 16 & 17 from 11AM-8PM
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