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Deets: Prime Video’s beloved series The Marvelous Mrs. Maisel is preparing for its highly anticipated final season, which is set to premiere on April 14, 2023. Brands across the United States are joining in on the celebration around Season Five to say “thank you” to the series in the most creative, joyful, and marvelous ways possible. Since the first season, The Marvelous Mrs. Maisel has inspired audiences to follow their dreams, while making them laugh, cry, and drink a martini or two. By activating one-of-a-kind marketing plans that harken back to elements from the series, each participating brand will be wishing “Maisel Tov” to the cast and the groundbreaking series in their own unique ways, expressing what the show has meant to them.
From in-person activations to limited-edition products, brands like Betty Crocker, Pantone, Saks Fifth Avenue, Kleenex, and many more will be honoring Midge’s accomplishments, tapping into the 1960s nostalgia and celebrating all things pink and marvelous. Current and forthcoming activities commemorating Season Five of The Marvelous Mrs. Maisel include:
Opening of the Bell at New York Stock Exchange / April 14 @ 9:30AM
Showrunners and cast for The Marvelous Mrs. Maisel will commemorate the occasion with the ringing of The Opening Bell at the New York Stock Exchange (NYSE) on April 14th at 9:30AM. An 8ft long display of over 1000 bite-size cupcakes by Baked by Melissa at the NYSE will ensure the celebrations kick-off on a sweet note.
‘Marvelous Mile’ Consumer Activation in NYC / April 14
New York City is joining in on the celebratory extravaganza on April 14 with Prime Video’s mile-long takeover of Fifth Avenue from 46th Street to 56th Street. The ‘Marvelous Mile’ will invite fans of the show to walk on an unmissable pink carpet, take photos at the stops inspired by each season, enjoy a Pink Martini at The St. Regis New York’s King Cole Bar, nosh on pink and white cookies (a rendition of the iconic black and white cookies) from Manischewitz, and much more.
Window Reveal and Photo Op at Saks Fifth Avenue /
Passersby during the Marvelous Mile can check out the first-of-its-kind takeover of the iconic six center windows at Saks Fifth Avenue, where a style retrospective will showcase special outfits from each season of the series. From Midge’s classic rain-soaked nightgown in the first episode to her black-ensemble performance dresses, fans can stop by and reminisce on the past four seasons, while looking ahead to the cast’s outfits in Season Five. Inside Beauty on 2 at Saks, visitors are welcome to get a photo in the burlesque show dressing room at The Wolford from Season Four in a special display featuring authentic set pieces and props.
1960s Fitness Class at TWA Hotel / April 14 @ 4PM
As a filming location for the series, the TWA Hotel in Queens, NY will host a fitness class at their gym, TWA Fitness, on April 14 at 4PM EST, pumping up fans for the premiere of the fifth and final season. Inspired by Midge’s workout routine of resistance bands and hula hoops, attendees are encouraged to ‘do the twist’ with 60s-themed costumes.
Pink Martinis at The St. Regis New York’s King Cole Bar
The St. Regis New York’s King Cole Bar will be serving a Midge-approved curated cocktail for fans in NYC throughout launch weekend. A spin on the classic martini, the ‘Pink Martini’ will be made of gin and agave with additions of lime, pink grapefruit and cranberry juices.
1960s-Inspired Recipes from Betty Crocker
Celebrating the era of The Marvelous Mrs. Maisel and a fellow female icon, Betty Crocker will create a custom landing page featuring a curated collection of Betty’s most iconic recipes of the era, tips on how to host a ‘Maisel Tov’ watch party, and Betty’s favorite Midge moments to take the commemoration of Season Five to the next level.
“Tune In & Takeout” with Grubhub / April 14 & 15
Grubhub is giving fans a chance to tune in to the series premiere with a first-of-its-kind takeout experience: The Maisel Tov Martini, a pastrami-infused martini that will be delivered directly to diners' doors in NYC on April 14 and 15. Inspired by two of Midge’s loves, Jewish deli fare and a stiff martini, the Maisel Tov Martini will be available for eligible NYC-based diners to pre-order by ordering from the Marvelous Cafe on Grubhub beginning April 11. The delivery will include a pre-batched martini for two, developed by a world-renowned mixologist, as well as two martini glasses and a cocktail shaker. Simply shake the cocktail over ice, sit back, and raise a glass to Midge in honor of her farewell season. Supplies are limited so act fast.
Special-Edition 'Maisel Tov’ Candle with Candier
Candier’s iconic pink branding and The Marvelous Mrs. Maisel are coming together to produce a limited-edition ‘Maisel Tov’ candle inspired by the series to celebrate Midge’s unwavering determination and humor. The black and pink candle topped with sparkly glitter will provide floral scents of cherry blossom, magnolia, rose, and rich sandalwood, and will be sold at ShopRyanPorter.com.
Tupperware’s Latest Vintage Collection: Featuring Their ‘Thatsa Bowls’ and 'Heritage Bowls’
America’s beloved home products brand Tupperware is bringing vintage back with the launch of their two latest Thatsa Bowls and Heritage lines to celebrate Midge and her stint as a Tupperware party host in the series. Vintage lovers can shop the Thatsa Bowls through their Tupperware independent consultant or find one on Tupperware.com/FindARep, and can shop the Tupperware Heritage Bowls in vintage colors directly on Amazon.com. They’ll also be taking the ‘Maisel Tov’ celebration to socials, inspiring fans to watch the premiere of the final season with freshly popped popcorn in their favorite Tupperware product.
Character Color Palettes by Pantone
Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, will be celebrating The Marvelous Mrs. Maisel family by memorializing Midge, Susie, Rose and Joel by launching a collection of specially curated color palettes. As each character possesses their own style and personality throughout the series, Pantone will be showcasing the unique color journey of each character, highlighting the importance of color and how it impacts the overall character, giving an ode to the many creatives behind The Marvelous Mrs. Maisel.
Congratulatory Messages from STARBURST, Samsonite, The Plaza Hotel, Kleenex and More
Brands like Kleenex, STARBURST, Lele Sadoughi, Moroccanoil, Samsonite, and The Plaza Hotel, will be participating in giving Midge and the rest of The Marvelous Mrs. Maisel cast a public congratulatory message, encouraging their consumers to watch the series.
In addition to the various unprecedented cultural moments in the ‘Maisel Tov’ campaign, Prime Video is encouraging all fans to join in to say ‘Maisel Tov’ to #MrsMaisel and the rest of The Marvelous Mrs. Maisel cast, as well as tune in to the premiere of Season Five on April 14.
Details on Los Angeles Activations.
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