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Deets: Taco Bell’s Live Más LIVE will now take place on March 4, 2025 at the Brooklyn Paramount in New York City. The brand’s tech-inspired keynote experience is back for a heavily requested encore to unveil 2025’s biggest innovations— on and off the menu. Taco Bell’s CEO, Sean Tresvant, Chief Food and Innovation Officer Liz Matthews and CMO Taylor Montgomery will be taking the stage alongside a few surprise guests. The in-person and livestreamed event will unveil a year’s-worth of innovation, announcing over 30 new products in the works.

Live Más LIVE was originally planned to take place in Los Angeles but to ensure the focus remains on the ongoing recovery and rebuilding following the devasting wildfires, Live Más LIVE will be held in New York City.

Hint for the Average Socialite: Taco Bell Rewards Members looking to experience Live Más LIVE in person have one more opportunity on Tuesday, February 11 at 2 PM PST when additional tickets drop exclusively on the Taco Bell app on a first-come first-served basis. Set your alarm and tell your friends because the first Tuesday Drop for Live Más LIVE spots were claimed in .3 seconds (you read that right!).

Fans who don’t secure tickets can stay in the know and experience Taco Bell’s most exciting year yet via the livestream which will be available to access on March 4 at 5 PM ET at YouTube.com/@TacoBell.

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