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Deets: LINE FRIENDS, the fan favorite global character brand known corporately as IPX, is teaming up with interactive entertainment brand HoYoverse, the developer of the beloved game Genshin Impact, to debut the highly anticipated Genshin minini POP-UP at the LINE FRIENDS flagship store in Times Square, New York from January 22nd to February 2nd.

The pop-up, located at 1515 Broadway, will be decorated in the theme of Inazuma, an enchanting nation from the world of Genshin Impact, and offer a series of fun activities. Open to the public with no reservations required, fans can explore multiple photo opportunities inspired by Inazuma's cityscape and take pictures with cosplayers dressed as game characters. Visitors will also have the opportunity to shop a curated selection of exclusive merchandise celebrating the Genshin minini characters, including collectible figures, plushies, snow globes and other special items designed exclusively for Genshin Impact fans.

The Genshin minini POP-UP offers fans and newcomers alike an opportunity to connect with Genshin Impact in a whole new way, building on the global partnership between IPX and HoYoverse, which combines HoYoverse's imaginative game universe with IPX's innovative character IP expertise. Following the overwhelming success of the initial Fall 2024 Genshin minini POP-UP in Seoul, South Korea, this marks the first time the Genshin minini pop-up will launch in the United States, creating a must-visit destination for fans and anyone seeking a unique experience in New York City.

The official Genshin minini characters were created by reinterpreting Genshin Impact characters through IPX's creative team, emphasizing their personalities and braveness despite their cute appearance and small size. This unique collection includes fan-favorite mascot Paimon and seven beloved characters from the Inazuma region, such as Raiden Shogun, Kamisato Ayaka, Yoimiya, Sangonomiya Kokomi, Kaedehara Kazuha and Taroumaru. Reimagined as miniature versions of themselves, these characters hope to charm both Genshin Impact fans and general character enthusiasts alike.

Additionally, through its partnership with HoYoverse, IPX plans to release minini characters representing each major region in Genshin Impact. These launches will take place in select major markets in Asia and the US, allowing IPX to further connect with fans worldwide.

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