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Deets: HEYTEA, China's leading new-style tea brand, announced a groundbreaking partnership with the internationally acclaimed artist Yayoi Kusama. This partnership marks the first time a Chinese new-style tea brand has joined forces with a globally renowned contemporary artist, creating a unique fusion of tea culture and modern art.

Under the theme “Adding a Touch of BOBO to the World," the China Project of Love & Life merges Yayoi Kusama's iconic polka dot art with HEYTEA's signature BOBO elements—the cheerful, round bubbles that have become synonymous with the brand's innovative tea beverages. This fusion celebrates joy, vitality, and the infinite possibilities of artistic expression.

The partnership finds its roots in the shared affinity for "polka dots" between HEYTEA and Yayoi Kusama. Known as the "Queen of Polka Dots," Kusama has long used dots to symbolize infinity and interconnectedness in her art. Similarly, HEYTEA's BOBO—pearls in their bubble tea—represent joy and healing energy, making each sip a delightful experience. This commonality serves as a bridge, uniting the realms of contemporary art and new-style tea culture.

Limited-Edition Products and Merchandise

In celebration of this partnership, HEYTEA is launching seven BOBO tea series products, including the much-anticipated return of Supreme Brown Sugar Bobo Milk (Original), Soybean Pudding Bobo Milk, Mango Grapefriut Boom, Duo Matcha Buffalo Milk and etc. Each beverage will feature exclusive, limited-edition packaging inspired by Kusama's art, including limited-edition drink cups adorned with collaborative designs that blend Kusama's polka dots with HEYTEA's aesthetic, artfully designed paper bags and cup sleeves featuring whimsical illustrations. Additionally, HEYTEA stores worldwide will offer a range of specially crafted merchandise. These include exclusive keychains and mugs that encapsulate the artistic spirit of the partnership. These items will be available as exclusive gifts during the project, enhancing the emotional connection between HEYTEA and its customers.

Hint for the Average Socialite: January 8 - January 14 discover exclusive Yayoi Kusama Chian Project Love & Life packaging and merch at HEYTEA USA!

Promotion 1: Order in-store and say “HEYTEA BOBO Make My Day” to receive one free serving of Brown Sugar BOBO toppings.

Promotion 2: Wear polka-dot elements (such as phone cases, clothing, decorations, etc.) when ordering in-store to receive one free serving of Brown Sugar BOBO toppings. Multiple polka-dot elements will earn multiple servings.

Promotions 1 and 2 can be combined. Once you accumulate 5 servings of BOBO, you can upgrade to a “Full Cup of BOBO.” Stay tuned for more details.

Please contact store staff for availability and information on the HEYTEA BOBO series.

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