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Deets: Byrdie Beauty Lab is a one-of-a-kind event where beauty devotees can experience  exclusive treatments, consult with industry experts, sample top-tier products, and celebrate what’s new and next in beauty. This 6th annual event is created by the editors of Byrdie, the go-to digital destination for those passionate about all things beauty. Details:

• This year’s “Breakthrough Beauty” theme will focus on innovation and the next wave of beauty trends set to take off. 

• Over 40 brands will be participating, including activations and sampling from brands such as Pinterest, Neutrogena, Ulta Beauty, Dove, Shark Beauty, YSL Beauty, and more. 

• An editor-curated gift bag of full-sized products valued at over $250,

• 1,000 attendees are expected for this unique opportunity to access high-value experiences and hands-on treatments. 

Hint for the Average Socialite: Tickets for Byrdie Beauty Lab are available for purchase at $25 per ticket. Additionally, Byrdie is offering “Early Byrd” tickets for each session, where dedicated superfans will be able to gain early access to the event and attend an exclusive panel with Byrdie editors and other industry notables. Last year’s event sold out of appointments in just two hours after opening them up. Tickets will not be available at the door/the day of the event. BUY TICKETS NOW!

GIFT BAG PARTNERS: Armani Beauty, Beautystat, Bobbi Brown, Bread Beauty Supply, Briogeo, Cécred, Charlotte Tilbury, Color Wow, Dae, Dieux, Dr. Whitney Bowe, Drunk Elephant, e.l.f., Flamingo, Glossier, Glow Recipe, Hero, K18, Keys Soulcare, La Roche-Posay, Laneige, Living Proof, LYS Beauty, Naturium, Odele, Paula’s Choice, Rare Beauty, Shinery, The Lip Bar, Thread Beauty, Touchland, Well People, and YSL. 

EXPERIENCES: From skin AI analysis with Neutrogena, to lip color customization with YSL Beauty,  to beauty tech exploration with CurrentBody, check out the full list of experiences here.

Pinterest, the visual inspiration platform, will introduce guests to the newest fall 2024 beauty trends at the event in their Pinterest Inspiration Studio and Pinterest Lounge activation spaces, where attendees can discover, curate, and share their favorite beauty inspirations. 

EVENT SPONSORS: Dove, Neutrogena, Pinterest, Shark Beauty, Ulta Beauty, YSL 

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