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Special Opening Weekend Hours
Thursday, Sept 19 / 9AM-8PM
Friday - Sunday, Sept 20-22 / 10AM-8PM

Deets: GU, a UNIQLO sister brand, will open its US flagship, GU NY SOHO, at 578 Broadway, NYC, on 19 September 2024, alongside launching its US e-commerce site. The store will feature women's and men's clothing, accessories, and showcase the GU NEW U concept.

Hey U! Come celebrate the opening of the GU Flagship Store in SoHo, as we bring a little bit of Tokyo to NYC. This is GU’s weekend-long launch party mashing up fashion, fun, and culture. We're celebrating our new flagship store with four days of amazing limited time offers on fall fashion must-haves, treats from our partners, cool giveaways and many chances to win great prizes. But you’ll have to “get in line” so you don't miss out.

Hint for the Average Socialite: RSVP for Grand Opening Weekend now! If you plan to attend the opening in person, GU's interactive launch will involve plenty of giveaways, including a collaborative tote bag designed by Shantell Martin that will be gifted to the first 300 customers, GU shopping trips valued at up to $250 and opportunities to experience Tokyo's bustling culture right here in New York. The store will also be handing out Japanese treats throughout the opening weekend. 

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