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This is a permanent experience!

Deets: Luxury soft toy brand Jellycat and New York City’s most iconic toy store, FAO Schwarz, are thrilled to announce the much-anticipated new breakfast menu at the Jellycat Diner, launching on September 10, 2024. The Jellycat Diner continues to transport visitors to FAO Schwarz’s 30 Rockefeller Plaza store to a joy-filled diner where guests of all ages can delight in a menu of food- themed Jellycat characters.

When the Jellycat Diner first opened its doors in September 2023, it went viral overnight and became a global social media sensation, drawing in fans of all ages from every corner of the world, eager to experience the playful nostalgia of a classic New York City diner, with a Jellycat twist. The diner-themed experience became an instant hit, capturing hearts and sparking joy with its distinguishable design, friendly Jellycat “servers”, and an irresistibly fun menu of luxury soft-toy creations.

Now, the Diner is better than ever with an extended menu of two globally exclusive Jellycat characters: Amuseables Fran Pancakes, and Amuseables Rene Waffle – available only at the Jellycat Diner experience in FAO Schwarz New York - and one USA exclusive Jellycat character: Amuseables Bagel.

These brand-new toy treats join the Diner’s beloved lineup of New York City-inspired foods, including the Amuseables Pizza, Hot Dog, and Hamburger, ensuring there’s something on the menu for every customer.

Located on the store’s first floor, the Jellycat Diner is more than just a shopping experience – it’s a playful journey to a place where fans of all ages can experience nostalgic joy.

Each purchase from the Diner experience comes complete with a diner-themed set, including:

• A Jellycat Amuseables plush food item of the guest’s choice

• An exclusive enamel pin

• An exclusive sticker sheet

• Gift packaging with a personalized sticker

• A reusable tote bag for a perfect “takeout” experience

Each personalized Diner experience set is priced as follows:

• Amuseables Rene Waffle, Fran Pancakes, Burger: $55.00

• Amuseables Bagel, Pizza, Hot Dog: $50.00

Hint for the Average Socialite: This experience is available at Jellycat Diner starting September 10!

What’s Trending: @jellycat @faoschwarz