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Deets: HERO, an immersive experiential space at Rockefeller Center, has launched ticket sales for BLOOM: The Secret Wonders of New York’s Forgotten Eden. BLOOM will run from May 15 as a limited engagement for the summer season and invites guests to experience a remarkable journey inspired by nature. Two centuries ago, America's first botanical garden—The Elgin Garden—flourished where Rockefeller Center stands today. This secret history is reimagined at BLOOM as the wondrous journey of a seed from root to bloom. The experience is now open Monday through Friday, 12PM-8PM, and Saturday, 10AM-8PM. with special hours to be announced surrounding upcoming programming. Tickets are $35 for General Admission Weekday, $45 for General Admission Weekend and special weeknight programming, and $40 for Nights.
Located at 15 West 49th Street on the Rink Level of Rockefeller Center, BLOOM is inspired by the iconic landmark’s buried past. This season, guests of all ages will enjoy the captivating journey while navigating an interconnected network of digital innovation, interactive art installations, and playful exploration of the natural world. The BLOOM experience features a variety of activities and immersive storytelling, making it an ideal destination not only for families, but also for couples, individuals, and groups to explore. In addition to the exhibit, BLOOM will host weekly events including a garden-themed concert series, floral workshops, yoga and meditation classes, and kids programming.
Guests are greeted by a digital avatar of Mother Earth as the BLOOM experience begins and will encounter staff dressed in floral-inspired uniforms by eco-conscious designer and CFDA member Collina Strada throughout. The exhibit, powered by Bose, world renowned for its premium audio, continues with a multi-sensory audio and visual experience throughout eight distinct chambers. Everyone who enters the space will be fully immersed in the accompanying soundscape, light, and video installations, changing scentscapes, and interactive digital content.
Hint for the Average Socialite: Get tickets now!
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