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Deets: Leaning into the outrageous road trip storyline in DRIVE-AWAY DOLLS, Focus Features and LYFT are partnering to release a fleet of special movie-themed cars wrapped in DRIVE-AWAY DOLLS artwork in the lead up to the film’s release.
DRIVE-AWAY DOLLS branded cars will be available for LYFT rides in both NYC & LA. The drivers of the branded cars will take rides throughout a three-week window.
About Drive-Away Dolls
They're on the road and on the run. You don't want to miss this ride! Written by Ethan Coen and Tricia Cooke, this comedy caper follows Jamie, an uninhibited free spirit bemoaning yet another breakup with a girlfriend, and her demure friend Marian who desperately needs to loosen up. In search of a fresh start, the two embark on an impromptu road trip to Tallahassee, but things quickly go awry when they cross paths with a group of inept criminals along the way. #DriveAwayDolls is in theaters February 23.
Hint for the Average Socialite: Every time a passenger calls a LYFT, there is a chance they will be picked up by one of these special branded cars. At the end of each ride, the passenger will have the opportunity to open a briefcase in the car’s trunk to win a grand prize, modeled after the briefcase in the film. Prizes include: Fandango gift cards to see DRIVE-AWAY DOLLS in theaters. One lucky passenger will win a grand prize of $10,000!
What’s Trending: @driveawaydolls @lyft