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Deets: You’ve likely seen all the buzz surrounding Lands’ End’s iconic Canvas Pocket Tote this past year, with even the Wall Street Journal declaring the brand’s resurgence. Next week, Lands’ End is taking its viral tote to the next level by opening a NYC pop-up offering holiday shoppers endless ways to personalize the Canvas Pocket Tote.

This ten-day retail experience will offer shoppers a chance to customize their totes with options including embroidery by Chain Smoke, hand painting by P.S. Calligraphy, and a curated selection of vintage patches and other embellishments to deck out your tote. Plus, guest artists will be popping in throughout the pop-up to add unique touches, including one-of-a-kind DIY bag charms.

Shop the Canvas Pocket Tote in 20+ colorways in both medium + large sizes, including various handle lengths, zip top/open top, etc. Pricing: Medium Tote - $34.95; Large Tote - $44.95; unlimited on-site customization - $15 additional per tote. Already own a Lands’ End tote? Great! Bring in your tote to decorate yourself!

Hint for the Average Socialite: This event is open to the public.

What’s Trending: @landsend