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Deets: The Paley Museum announced hosts its first-ever blockbuster exhibit celebrating the Super Bowl in partnership with the National Football League (NFL) and the Pro Football Hall of Fame. Beyond the Big Game will immerse visitors into the experience of the Super Bowl like never before, and will opened on Wednesday, January 17, 2024, and runs through March 3, 2024, at The Paley Museum on 25 West 52nd Street.

Beyond the Big Game features the first-ever showcase of memorable Super Bowl commercials from the past 50 years. From heartwarming to thought-provoking, this collection shows why Super Bowl commercials continue to resonate with fans long after the Vince Lombardi Trophy is hoisted by the winning team. Some of the commercials featured include:

• Coca-Cola’s Super Bowl XIV commercial “Hey Kid, Catch” featuring the Pittsburgh Steelers “Mean” Joe Greene bonding with a young fan, which is considered the first truly memorable ad to air during a Super Bowl.

• Apple’s groundbreaking “1984” commercial from Super Bowl XVII, directed by Ridley Scott and influenced by the George Orwell novel, which became the standard against which all future Super Bowl commercials are measured.

• Nike’s “Hare Jordan” commercial from Super Bowl XXVI, which teams up Michael Jordan and Bugs Bunny on the basketball court, and inspired the 1996 film Space Jam.

In 1989, Super Bowl XXIII featured the debut of Bud Bowl I, which was the first series of Super Bowl stop-motion commercials featuring Budweiser bottles facing off on the gridiron against Bud Light bottles. The Bud Bowl’s Super Bowl campaign would continue throughout the 1990s.

Visitors to Beyond the Big Game will have the opportunity for unique and lasting photo moments with the storied Vince Lombardi Trophy and all 57 team rings from each championship-winning team, as well as The Weeknd’s Halftime Show set from Super Bowl LV. There are rare artifacts on display including game balls and uniforms from past Super Bowl games on loan from the Pro Football Hall of Fame.

The exhibit also features over 150 photos of iconic, thrilling Super Bowl moments, screenings of some of the greatest Super Bowl plays and past Super Bowl games featuring those won by the New York Giants and Jets, Super Bowl Halftime Shows, as well as the historical and exciting showcase of memorable Super Bowl commercials.

Rounding out the family-friendly exhibit will be Super Bowl–themed arts & crafts, fun photos ops, and exciting interactive trivia.

Hint for the Average Socialite: Average Socialites can get 2 tickets for the price of 1 with code AVGSL24.

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