@KlondikeBar

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Deets: Klondike – the iconic frozen treat brand – is celebrating their 100th anniversary! In celebration of the brand’s 100th birthday, Klondike has teamed up with “Cake Boss,” Buddy Valastro to create a once-in-a-lifetime Klondike 100th birthday cake and is asking fans what they’d do for their very own.

Now, NYC residents have a chance to enter to win their own! On National Ice Cream Day (7/17), Klondike is popping-up at Washington Square Park at 11 AM for fans to complete a decades-themed “What Would You Do for a Klondike?” challenge for a chance to win a Klondike 100th birthday cake.

For those not around, fans can also enter to win on Instagram now through 7/16.

BONUS: one lucky winner also has a chance to win the Klondike Kard that unlocks free Klondike treats for 100 years!

Hint for the Average Socialite: To enter for a chance to win, fans can complete a “What Would You Do for a Klondike?” challenge on-site. Free Klondike products also will be available!

To enter for a chance to win, post a photo or video on Instagram of yourself completing one of our decade-themed challenges with #4aKlondike100Sweepstakes and tag @klondikebar from 6/27-7/16. *No Purch Nec. Open to 50 US/DC 18+. Ends 7/17. Rules.

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