@LavazzaUSA

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Deets: Lavazza, the Italian masters of premium espresso, created an immersive pop-up experience to celebrate the launch of its new ready-to-drink Cold Brew cans of organic coffee. Guests can step inside four immersive, 14-feet tall “larger-than-life” ready-to-drink Lavazza Cold Brew cans to experience the essence of the iconic Italian cities highlighted on each can. Video imagery will transport visitors to Venice by Gondola, sail on the Capri Sea, shop in Milan, the heart of Italy’s fashion and design center and explore the majestic Italian Cypress trees in Tuscany.

Hint for the Average Socialite: Free & open to the public all weekend.

What’s Trending: @lavazzaUSA