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Deets: The Saucery by Rao’s Homemade™ is the brand’s first-ever, exclusive consumer experience, dedicated to the heritage brand beloved for its pasta sauce, dry pasta, frozen entrees and soup. It will be open in NYC April 22 through April 24, 2022. The exclusive 3-day pop-up will treat visitors to experiences that celebrate the authentic and delicious flavors of Rao’s Homemade through immersive activities, such as sampling the wide variety of flavorful sauces and bronze die cut pastas, exploring freshly grown produce and Italian herbs used in traditional Italian cooking, enjoying wine pairings and much more.
Visitors will have the opportunity to purchase products from the entire Rao’s Homemade portfolio for 15% off, including sauce, pasta, soup and frozen entrees. There will even be exclusive merchandise and premium items available for purchase as well. 100% of all proceeds will be donated to Jersey Cares, a local nonprofit and longtime partner of Rao’s Homemade. Jersey Cares addresses community-identified needs by organizing various events, collection drives and other volunteer opportunities. Its COVID relief efforts include a Healthy Food Delivery Program which connects New Jersey’s sustainable family farms to local communities in need.
You may even get your very own sauce jar customized with your name!
Jersey Cares works in New Jersey, but also supports partners regularly in New York, Pennsylvania, Connecticut, Rhode Island and Delaware. Jersey Cares also works with Corporate Partners nationally for virtual projects and globally to help corporate partners activate in countries where they are struggling.
Hint for the Average Socialite: For consumers eager to get into The Saucery by Rao’s Homemade™, it’s free to visit, but time slots are limited, so interested attendees must book their spot ahead of time at https://thesaucerybyraoshomemade.rsvpify.com. This link will go live the first week of April.
Interested consumers who are not NYC-based or unable to attend will be able to browse through a fully rendered virtual store with a 360 degree view of the pop-up store. Starting on 4/20, users will be able to digitally travel through the virtual store with the ability to experience the NYC pop-up and purchase Rao’s Homemade products directly!
What’s Trending: @raoshomemade