Photo: BIC Corporation

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Deets: BIC is rolling into NYC on Wednesday, April 20 with the EZ Reach Food Truck. To celebrate EZ Reach – the ultimate lighter for all lighting occasions – and BIC’s partnership with Snoop Dogg and Martha Stewart, the food truck will serve delicious FREE s’mores inspired by the duo’s favorite activity – roasting marshmallows by the fire lit with a BIC EZ Reach lighter, as seen in their ad spot.

The design of the BIC EZ Reach Food Truck features images of Snoop Dogg and Martha Stewart so fans can pose along with the iconic duo, although they will only be there in spirit. Visitors can also learn more about BIC EZ Reach lighters by scanning a QR code onsite.

Hint for the Average Socialite: Visitors can take part in a relaxing experience complete with a firepit, lounging area and photo booth where they can share photos with #BICEZReach.

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