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Deets: “We partnered with Cheerios on a collection of housewares, apparel and accessories that give the storied cereal brand the Kith treatment.
Today only, to celebrate National Cereal Day, we’re taking over Martinez Grocery in Carroll Gardens, Brooklyn. The Cheerios Bodega will stock the Kith Treats for Cheerios collection, where shoppers will be able to purchase ahead of the wide release on Friday 3/11. The bodega will include a Kith Treats bar, serving confections inspired by indulgences from around the world. Everyone who makes a purchase will receive a free Friends & Family box of Cheerios in custom Kith packaging. This can’t be purchased anywhere.
We know that the different cultures within this country are what make us who we are, so each treat created is an homage to a popular global dessert, featuring ingredients native to that culture’s heritage.
All proceeds from the pop-up will be donated to support those impacted by the humanitarian crisis in Ukraine. Kith is working directly with the organizers of a grassroots effort known as Friends of Chervonograd, which is facilitating the delivery of food, medical supplies and other essential items to families seeking refuge at the Poland-Ukraine border.”
Hint for the Average Socialite: The Cheerios Bodega is located at 370 Court Street, Brooklyn, and will be open to the public from 10AM-5PM on a first come first served basis.
What’s Trending: @kithtreats