#ratinthekitchen
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Deets: Who’s the Rat? In celebration of TBS’ new cooking competition series, “Rat in the Kitchen,'' premiering on Thursday, March 31 at 9:00PM ET/PT, TBS announced that it is setting traps on the streets of New York City’s iconic Hell’s Kitchen neighborhood to catch fans with an appetite for mystery.
The “Rat In The Kitchen” OOH art walk takeover will kick off for a limited time on 50th St between 8th and 9th Ave in the heart of Restaurant Row and feature a winding yellow trail of exclusive installations, brand elements and hidden QR codes that will give fans a delicious menu of what to expect in the upcoming series and a chance to win exclusive prizes including a ‘Rat Pack’ filled with Beecher’s Handmade Cheese. The installations, active beginning on March 29th, will run on the streets through April 2nd.
Hint for the Average Socialite: RSVP to get updates!
What’s Trending: @TBSnetwork #ratinthekitchen
