Deets: As NYC begins to reopen, GODIVA is celebrating its 95th Anniversary through a SWEET sampling activation.

GODIVA’s pink truck will make its way around the Big Apple to lift spirits following a difficult and unprecedented year, spreading wonder through delicious chocolate.

This gesture dates back to GODIVA’s early roots in post-WWII Belgium, when founder, Pierre Draps, painted and dispersed pink delivery trucks across the city of Brussels to brighten the days of its residents, who were in a state of depression after the war.

The color pink soon became synonymous with spreading happiness and wonder in an otherwise dark and difficult time.

Hint for the Average Socialite: On June 9th, 12th and 13th, GODIVA’s pink truck will hit the streets of NYC to hand out samples of its delicious premium chocolate treats.

• Wednesday 6/9

  • 9AM-12PM: 57th Street between 8th and 9th Avenues

  • 2PM-5PM: 36th Street between Broadway and 7th Avenue

• Saturday 6/12

  • 12-5PM: Right outside The Met, corner of East 82nd Street and 5th Avenue

• Sunday 6/13

  • 12-5PM: On West Broadway, between Grand Street and Canal Street

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