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THE WHEEL OF TIME TIMES SQUARE ACTIVATION, NYC

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Deets: This Friday, fans are invited to join Prime Video in Times Square, where they’ll be able to watch one of the series’ most exciting battle scenes come to life before their eyes. Through the magic of anamorphic technology, a digitized Moraine (played by Rosamund Pike) will leap out of a billboard, to face her enemies, as a street team of Aes Sedai soldiers on horseback will be ready to aid her in battle. While you may have seen anamorphic billboards in the past, including this one that took place in Tokyo this past summer, this will mark the FIRST time one has featured a human being. 

In addition to the interactive Times Square billboard and experiential battle scene, fans can also stop by the Amazon Bookstore on 34th Street from November 19th through 29th to check out a massive book installation, encouraging visitors to wield the One Power through fiber optic lighting and sensing technology, creating a magical shareable (and Instagrammable) moment.  

The Wheel of Time in Times Square Overview

  •  Activities kick-off at 6:50PM ET on Friday, November 19th 

  • Watch as an epic battle scene from The Wheel of Time unfold in the middle of Times Square through the magic of the first ever human anamorphic billboard featuring Rosamund Pike as Moraine, do battle with her enemy, The Fade - surrounded by in-character Aes Sedai warriors.

  • The epic event will also be livestreamed for viewers at home via Twitch, using a multi-camera approach to bring audiences into the mystical world.  

  • Prime Video will also take over the Amazon Bookstore on 34th street to launch a massive book installation encouraging visitors to wield the One Power through fiber optic lighting and a simple sensing technology, creating a magical shareable (and Instagrammable)  moment.  Fans enter a re-creation of the forest outside the abandoned city of Shadar Logoth, where they are met with an illuminated oversized copy of the book, standing open before them. Five stone plinths will beckon guests to interact with the book, bringing the space to life with music from the series and swirls of light, while asking the all-important question of the first storyline of The Wheel of Time. Which of these 5 characters will be the one to save or destroy the world? Fans are invited afterwards to tune into the Amazon Original Series on Prime Video to find out.

Who You May Spot: A-list celebs- TBD, it’s a surprise!

Hint for the Average Socialite: For those who can’t make it to Times Square on November 19th, Prime Video will also be livestreaming the happenings on Twitch starting at 6:30pm ET, using multiple cameras to give viewers at home a front row seat to all of the magic. This exciting live stream will lead into their watch party of the premiere episode. 

Can’t make it in person? Check out some virtual events from the safety of your home!

What’s Trending: @AmazonPrimeVideo