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WENDY'S PRESENTS 'HEROES AFTER DARK' POWERED BY NYCC & FANDOM, NYC

  • Sony Hall 235 West 46th Street New York, NY, 10036 United States (map)
Getty Images for ReedPOP

Getty Images for ReedPOP

Deets: Fans kicked off New York Comic Con 2019 at the premium after hours event of the weekend! Guests enjoyed immersive fan interactions, a Wendy’s specialty menu, and exclusive cocktails featuring the new Johnnie Walker A Song of Ice and A Song of Fire limited edition whiskies. The event also benefitted charity partner, the Cystic Fibrosis Foundation.

About Wendy’s
Wendy's® was founded in 1969 by Dave Thomas in Columbus, Ohio. Dave built his business on the premise, "Quality is our Recipe®," which remains the guidepost of the Wendy's system. Wendy's is best known for its made-to-order square hamburgers, using fresh, never frozen beef*, freshly-prepared salads with hand-chopped lettuce, and other signature items like chili, baked potatoes and the Frosty® dessert. The Wendy's Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company's support of the Dave Thomas Foundation for Adoption® and its signature Wendy's Wonderful Kids® program, which seeks to find every child in the North American foster care system a loving, forever home. Today, Wendy's and its franchisees employ hundreds of thousands of people across more than 6,700 restaurants worldwide with a vision of becoming the world's most thriving and beloved restaurant brand.

For details on franchising, connect with us at www.wendys.com/franchising. Visit www.wendys.com and www.squaredealblog.com for more information and connect with us on Twitter and Instagram using @wendys, and on Facebook at www.facebook.com/wendys.

About New York Comic Con
New York Comic Con is the East Coast’s largest pop culture convention and the only one that takes place in the comic book, publishing, media and licensing capital of the world – Gotham City. New York Comic Con attracted over 250,000 fans in 2018, easily making it the largest comic book and pop culture gathering in the country.

About Heroes After Dark
Heroes After Dark is New York Comic Con’s official after hours event of NYCC weekend. Returning for its 4th year, Heroes After Dark features some of entertainment’s premiere talent, engaging brand activations, and raises money for a different partner charity each year.

About Fandom
Fandom is a global entertainment platform powered by fan passion. As the fan-trusted source in entertainment, Fandom helps fans explore, contribute to, and celebrate the world of pop culture. Whether looking for in-depth information on favorite franchises, watching the latest Emmy-nominated Screen Junkies video or using next-generation D&D Beyond tools, fans come to Fandom platforms to meet other fans in trusted, curated environments. With more than 200 million monthly users and more than 400,000 communities across movies, TV and gaming, the Fandom audience is extremely young and influential: #1 in reach among Teens (13-17), Young Adults (18-24) and Millennials (18-34) in the comScore Top 100.

About Johnnie Walker
Johnnie Walker is the world’s number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above else.

Six generations of skilled Master Blenders have pioneered and crafted bold new flavors that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.

Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2018), making Johnnie Walker the most popular Scotch Whisky brand in the world.

About Reedpop
Reedpop (www.reedpop.com) is a boutique group within Reed Exhibitions—the world’s leading events organizer. Launched in 2006, the group has become the number one producer of pop culture events across the globe as well as a full-service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, Reedpop currently features events in North America, South America, Europe, Asia, India, Africa, and Australia, including New York Comic Con (NYCC); Chicago Comic & Entertainment Expo (C2E2); PAX West, East, South, and Australia; Emerald City Comic Con (ECCC); MCM Comic Con; BookCon; Oz Comic Con; Eurogamer Expo (EGX); Comic Con Paris; Comic Con Seoul; Comic Con Africa; Star Wars Celebration; and ComplexCon. In addition to organizing and managing events, Reedpop also runs and operates the Gamer Network and its portfolio of leading gaming websites, including Eurogamer, Rock Paper Shotgun, and GamesIndustry.Biz. The staff at Reedpop are a fan-based, globally focused group of professionals that are uniquely qualified to build and serve the communities with whom they share a common passion.

Spotted: Chromeo

What’s Trending: @wendys #NYCC

Earlier Event: October 4
PALEYFEST NEW YORK 2019, NYC
Later Event: October 5
THE NEW YORK TIMES FOOD FESTIVAL, NYC