NYLON presents NYLON House in the Desert 2022 | Shutterstock for BDG
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Deets: After its success during Art Basel in Miami, NYLON House made its debut on Friday, April 15th, and kicked off the first day of the festival for an after-hours dance party featuring a special DJ set from Peggy Gou and immersive activations from MCM, e.l.f. Cosmetics, Soulboost & Unmuddled. NYLON created a special print edition of the magazine that was celebrated at the event, featuring global sensation, singer and songwriter Anitta on the cover.
“MCM Presents NYLON House is an extremely notable partnership for us and we look to this as one that most aligns with our brand identity and heritage. It showcases our ties and relationships with the music community, and how our product assortment lends itself to the festival culture”, said Dirk Schönberger, Global Brand Officer, MCM.
NYLON House Activations Included
e.l.f. Cosmetics
Guests will receive illuminated, festival-ready looks at the e.l.f. Cosmetics Full Moon Beauty Bar, complete with a custom display by an installation artist.
MCM
As the presenting sponsor, MCM will be brought to life through multi-sensory brand experiences called LUMEN celebrating the reemergence of in-person engagements. To bring LUMEN to life, the global luxury fashion house will incorporate its iconic Visetos logo throughout LED video, and custom light and projection mapping on the dance floor – illuminating the desert with a light so intense, it will reverberate through the metaverse.
Across the NYLON House’s DJ booth where Peggy Gou will headline and perform in an MCM look, custom video content will be showcased along with MCM branded details. Guests will also be invited to experience a mobile Scent Bar installation with samples of MCM’s signature Eau de Parfum.
Soulboost & Unmuddled (at ZOEasis too)
Soulboost, Unmuddled, & LIFEWTR will keep guests refreshed with on-property offerings of each brand and a custom cocktail crafted with Unmuddled.
Spotted: Anitta, DeRoos, Emma Chamberlain, Gavin Leatherwood, Jabari Banks, Layla Benitez, Peggy Gou, Sabrina Carpenter, and The Future X.
Hint for the Average Socialite: This event is strictly invite only.
CHECK OUT OUR LIST OF COACHELLA EVENTS & PARTIES
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