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Deets: The preeminent global hospitality powerhouse, Tao Group Hospitality, announces its return for the 3rd year to Coachella Valley for its exclusive invite-only events coinciding with the return of the 2022 festival season, Friday, April 15th through Sunday, April 17th.
The highly anticipated weekend-long event will take place at a breathtaking private residence in Indio, CA - less than two miles from the festival grounds. Unlike anything in the desert, the majestic property is a green oasis sitting upon twenty sprawling acres of lush land. The experience will be an extension of the festival itself, allowing guests to move through different environments while immersed in world-class production, entertainment, and hospitality. Throughout the weekend invitees will enjoy specialty Casamigos cocktails from their one-of-a-kind bar. Daytime events will be curated around the home’s massive freshwater lake complete with a private beach and infinity pool and spa. For the evening the Tao Group Hospitality team will transform the property’s polo field with interactive activations and surprises fitting for the festival's top tastemakers.
Events include:
Friday, April 15th, 2022 | 11:00PM - 4:00AM
Tao Desert Nights Presented by Gala Music
As the leaders of an industry-wide paradigm shift, Gala Music is using rewards, NFTs, and Web3 interoperability to build a decentralized world of music that uplifts artists, fans, and collectors like never before. For Tao Desert Nights, Gala is bringing some of the biggest names in music together for an unforgettable night of dancing on a one-of-a-kind NFT dancefloor. The experience will combine the art of LED technology with cutting-edge graphics and incredible music.
Supporting Brand Sponsors: Jeeter, Casamigos, PrettyLittleThing, Rémy Martin, Evian, Red Bull, Miraval, Enroot, Vineyard Brands, Absolut
Saturday, April 16th, 2022 | 2:00PM - 6:00PM
Tao Desert Daze With Galore Magazine
For the first time, Tao Group Hospitality will bring its nighttime experience to the day. Tao Desert Daze will be the ultimate pre-festival event in collaboration with Galore Magazine and a soundtrack provided by Chase B and special live performances. Centered around the property’s freshwater lake, guests will enjoy an array of water activations and poolside performances.
Supporting Brand Sponsors: Jeeter, Casamigos, PrettyLittleThing, Rémy Martin, Evian, Red Bull, Vineyard Brands, Absolut
Tao Desert Nights Presented by Jeeter | 11:00PM - 4:00AM
For night 2, Jeeter, the #1 cannabis pre-roll brand, is curating some over-the-top moments in line with its dedication to experience and high vibes, including an extravagant aerial presentation that guests will not want to miss. World-class DJ performances and many more surprises will make for an unforgettable night.
Supporting Brand Sponsors: Casamigos, PrettyLittleThing, Rémy Martin, Evian, Red Bull, Miraval, Enroot, Vineyard Brands, Absolut
Sunday, April 17th, 2022 | 2:00PM - 6:00PM
TAO Beach
Along with the return of Tao Desert Nights, the group will be creating a tropical oasis inspired by their popular day club TAO Beach located in The Venetian® Resort Las Vegas. The signature Balinese elements of TAO Beach will be incorporated into the desert landscape. The culinary team from Tao Beach will be onsite to provide elevated food offerings inspired by the Las Vegas menu.
Supporting Brand Sponsors: Casamigos, PrettyLittleThing, Rémy Martin, Evian, Red Bull, Miraval, Enroot, Vineyard Brands, Absolut
Previous events have been heavily attended by star-studded audiences including Kylie Jenner, Kourtney Kardashian, Paris Hilton, Diddy, Chance the Rapper, Quavo, Jamie Foxx, Kaia Gerber, Presley Gerber, and more.
Hint for the Average Socialite: This is strictly invite only.
What’s Trending: @taogroup