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Deets: Halara, the TikTok-viral activewear brand behind the iconic Active Dress, is officially popping up IRL at The Grove in LA – now until May 26!
Following the the brand’s first-ever physical retail pop-up in NYC nearly one year ago, Halara is bringing the experience to California, giving fans a chance to shop, try on, and experience Halara’s cult-fave styles in person—just in time for a spring wardrobe refresh.
But it’s more than just a shopping moment: The pop-up brings The Halara Circle – the brand’s monthly community-led testing program – to life, where visitors can test unreleased styles for free, share real-time feedback, and help shape the next viral innovation (think leak protection tech, pet-hair-resistant fabrics, and the bathroom-friendly romper that blew up in 2023).
Hint for the Average Socialite: Expect exclusive in-store perks like free gifts with purchase (while supplies last), fitness classes, family-friendly events, and a special TikTok Super Brand Day with surprise offers and giveaways.
What’s Trending: @halara_official