@poosh
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Deets: Poosh by Kourtney Kardashian Barker is returned to the desert for its third consecutive year, bringing together the ultimate blend of wellness, nostalgia, and festival-ready experiences with Camp Poosh—a reimagined summer camp for adults.
The Camp Poosh estate served as home base for an exclusive group of tastemakers throughout the weekend, culminating in Poosh’s largest event of the year: an invite-only, high-energy party on Saturday featuring immersive brand activations, wellness touchpoints, and surprise performances.
CAMP POOSH 2025
This year, Camp Poosh is was bigger than ever with new brand partners, upgraded wellness activations, and nostalgic experiences that transport guests back to the magic of summer camp. The weekend’s curated itinerary will include fitness, beauty, fashion, curated meals by Chef K, exclusive ride by Velocity Resortations, and self-care moments, ensuring attendees are festival-ready—inside and out.
THE CAMP POOSH MAIN EVENT: SATURDAY’S CAN’T-MISS PARTY
On Saturday, the Camp Poosh estate transformed into an epic, daytime celebration featuring immersive activations from top-tier brand partners including:
VANS: Guests can visit the Vans VW Wagon—where style meets self-expression—to customize their own pair of Premium Old Skool sneakers, creating a unique, festival-ready look.
LOFT: A whole vibe, the Summer of LOFT activation lets guests design DIY denim jackets with embroidery options and custom summer-camp inspired patches—perfect for wearing to the festival all weekend long.
KÉRASTASE: Kérastase, the world’s leading luxury professional haircare brand, will offer exclusive hair styling at Camp Poosh, delivering an elevated, salon-like experience.
HINT: The #1 unsweetened flavored water brand, Hint, is bringing refreshing hydration to Camp Poosh. Guests can sip on their favorite fruit-infused waters and get an exclusive first taste of their new Sparkling Water With Electrolytes. At the Hint Fruit Cart, partygoers will enjoy vibrant fruit pairings that elevate every sip with pure summer vibes.
LEMME: Lemme will provide the ultimate camp recovery zone designed for mid-party rest and recharge. Guests can pop in for a moment of chill, sample Lemme’s fan-favorite wellness gummies, and grab a moment of calm during the event.
BONDI SANDS: "Sunny" by Bondi Sands will bring the ultimate skin-first suncare experience to the Camp Poosh pool, ensuring guests stay protected and glowing from the Australian experts of sun.
CONAIR: Guests can find their groove at the Conair merch stand with focus on their newest hairbrush innovation, Curl Define Pro.
GIMME: A grab and go snack cart inspired by Gimme’s newest Korean Barbeque flavored seaweed snack
SLEEPY TIE: A dreamy content moment inspired by Glamping and Sleepy Tie’s hero product to prolong and enhance blow out on dry hair
Camp Poosh Bars & Food Court: Guests sipped on signature drinks from 818 Tequila, Sprinter Vodka Soda, Hurray’s Girl Beer, and Medly Wine Co, while the Camp Poosh Dining Hall serves up delicious bites and drinks from Hot Dog On A Stick, Bloom Nutrition, Chimmelier, Pizza Cupcake, Kaylin and Kaylin Pickles, Chulita, and A-Sha. Eternal Water will keep guests hydrated all weekend long.
CAMP POOSH WELLNESS CENTER
Presented by FS8, the Wellness Center will offer:
Daily FS8 classes featuring the signature 3-in-1 workout: blending reformer Pilates, Tone, and Yoga.
Holistic Fitness, Redefined with recovery by FS8 including Cold plunges by Chilly Goat and infrared sauna sessions by Sunlighten, designed to deliver the ultimate contrast therapy experience.
A dedicated recovery station for post-festival restoration featuring Hyperice percussion therapy and more.
Additional Weekend Wellness Touchpoints:
Facials by Hydrafacial to Experience the GLOW in the desert climate with options such as The Festie Bestie and Out with the Gunk.
Grown Alchemist, a plant-based, science-boosted skincare brand, will offer exclusive hand and arm facials at Camp Poosh, delivering an elevated, spa-like experience.
Campers can relax and recharge with massages featuring Bio-Oil’s specialist skincare products, formulated with oil for superior hydration and nourishment.
Wellness IVs by Dripology
Himalayan salt infused electrolyte beverages by Saltwater Co
Sound Bath and Restorative Yoga Class led by Curl Crush Yoga
A Sonic Breath Session by Dawn of Earth
Pool R&R accompanied by Wellness Refreshments such as Brainjuice
WEEKEND PROGRAMMING
Weekend guests experienced an exclusive lineup of hands-on activations and wellness touchpoints, including:
Chef K Curated Handroll Happy Hour by Gimme Seaweed highlighting their newest Korean BBQ flavor.
Boot Tattooing by Bared Footwear, Australia’s best-kept secret for stylish yet comfortable shoes, offers campers a unique customization moment—ensuring they step into the festival with the most comfortable boots ever.
A s’mores cart by Alter Eco for the perfect campfire moment—non-GMO, organic, and made without artificial flavors, soy, or emulsifiers.
Get Into The Limelight, a luxury sunless tanning brand offering customized spray tans and gifting guests their best-selling 2 Hour Ultra Dark Self-Tanning Mousse—perfect for achieving the deepest, darkest glow on the go.
Guests can create a custom lip bundle with Lip Lab, designing their own lipstick or gloss—choosing the shade, flavor, and finish—complete with personalized, engravable packaging.
Bydee Swimwear offers guests the chance to personalize their swimwear with stylish charms and jewelry, adding a unique touch to the Australian brand’s hand-beaded styles, hand-painted prints, and sustainable swimwear made from REPREVE® fabrics..
Tattoos by Justin Villalobos
Hint for the Average Socialite: This event is strictly invite only. Stay tuned for more details and exclusive sneak peeks by following @poosh on Instagram.
Camp Poosh 2025 is Produced by XD Agency
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