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When: Thursday, April 11-Sunday, April 14, 2024

Deets: Gallery Media Group, the lifestyle publisher behind PureWow, @ballplayers, @moms, @cocktails and @recipes, is thrilled to announce the expansion of its successful experiential event series, Gallery House, to the desert —building on its past success at SXSW, Art Basel and the Hamptons. Presented by the handcrafted, prestige tequila PATRÓN EL ALTO, the two-week Gallery Desert House pop-up in April promises an unforgettable experience across the realms of fashion, music, wellness and culture. Daily programming will include sunrise-to-sunset pool parties with speciality #PATRÓNDesert cocktails, workouts and wellness, a #GRWM content studio, VIP transportation to the festival, bespoke brand vignettes and more.

Over the years, Gallery Media Group's women's media brand, PureWow, hosted one-day events in the Hamptons, inviting friends and creators within the PureWow content ecosystem to join the brand for a day of fun with the Hamptons as an incredible backdrop. This past year, Gallery Media Group has doubled efforts in experiential and taken the same approach with their newest venture: Gallery Houses.

Hint for the Average Socialite: Daily programming is invite-only and everything will be streamed across GMG’s media brands—@purewow, @ballplayers, @cocktails, @recipes, @selfcare and @blinkbeauty.

What’s Trending: @gallerymediagroup #GalleryDesertHouse #stagecoach2024