Shay Mitchell by @beis

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Deets: The BÉIS Pit Stop was the prime hotspot for Stagecoach festival goers to cool off, recharge their phones, do a little makeup touch-up, and grab a refreshing drink at The Saloon – one of the official bars of the festival! 

The brand showed up in the desert in true BÉIS fashion. With big social-media worthy moments complemented by the tiniest thoughtful details (like a bag charm bar and even BÉIS-themed gas station snacks), BÉIS created a fully immersive experience blending the rustic charm of Stagecoach with the universal sensation of a mid-road trip gas station stop. Attendees shopped essentials including top-selling hands free bags such as the Sport Sling, and got a sneak peek of the brand's upcoming launch: their highly-requested Stadium Tote. 

Continuing the momentum from recent IRL activations like the BÉIS Wash in February in Los Angeles, the Pit Stop saw over 4,500 attendees throughout the weekend ranging from loyal community members already sporting BÉIS slings to brand new consumers drawn in by the lively and impossible-to-miss pop-up. BÉIS also hosted content creators and influencers, who were treated to a full BÉIS in the desert experience as part of the company’s inaugural “influencer press trip.” In collaboration with Expedia, Vrbo and Tecovas, BÉIS curated a weekend of poolside brunches, intimate dinners, and other themed activities at a private location, along with special access to the festival, ensuring the guests had a memorable time while staying healthy, safe, and hydrated. 

Spotted: Shay Mitchell

Hint for the Average Socialite: This event is strictly invite only.

What’s Trending: @beis #stagecoach2024 #beispitstop