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When: Fri, Feb 23 and Sat, Feb 24, 6 PM - 12 AM

Deets: Monster Energy Ultra Fantasy Ruby Red bursts to life in the first-ever AR unveiling of a beverage can at a popup with artist, Pinky Taylor.   

Meet Monster Ultra’s new Fantasy Ruby Red flavor, unveiled during a first-of-its-kind immersive augmented reality experience where there’s more than meets the eye. 

Crash landing outside The Brig in the heart of Venice on Abbot Kinney Boulevard during its bustling weekend scene, a mesmerizing 10-foot-tall can of Monster Ultra Fantasy Ruby Red will entice urban dwellers. Passers-by will be transported to a mixed reality world where the characters on the new textured cans designed by artist, Pinky Taylor, will be brought to life through cutting-edge technology by AR/T HOUSE. The entire physical-meets-digital experience will be app-less, enabling guests to participate directly with their native phone cameras. 

Event-goers will be among the first to taste the latest Ultra flavor: not too sweet, not too tart, it’s got a fresh citrus taste that’ll blow your mind… while it’s light and super easy-drinking, it’s serious on flavor. During their visit, they’ll be able to interact with and share their AR experience.  

Hint for the Average Socialite: This event is free and open to the public!

What’s Trending: @monsterenergy @pinky.pop.123 #monsterenergyultra #pinkytaylor #fantasyrubyred