@fwrd
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Deets: In the continued celebration of its 20th anniversary, REVOLVE Group, Inc., announces the launch of FWRD’s first physical shopping experience with a pop-up store in Los Angeles. Known for transcending traditional e-commerce with its combination of best-in-class customer service and elite roster of designers, the FWRD pop-up will invite customers to experience the brand in real life and shop a highly curated assortment of styles, specially selected by FWRD Creative Director and supermodel, Kendall Jenner.
Doors will open to the public on June 9th, where customers can shop the latest trends throughout the summer. The first-ever brick-and-mortar experience will be located on the iconic Melrose Avenue in West Hollywood at 8804 Melrose Ave.
FWRD will offer customers private and complementary styling sessions by appointment and will allow customers to conveniently drop off any REVOLVE or FWRD returns. The 4,000 square foot space will showcase women’s and men’s apparel from iconic established and emerging designers, as well as beauty, accessories, art and homeware. The offering will be complemented with vintage and rare handbags, clothing, jewelry and sunglasses from Chanel, Dior, Jean Paul Gaultier and Gucci through the FWRD Renew platform.
FWRD will partner with select brands to host a wide range of public and invite only activations including events with Versace, and Miu Miu.
Bolt, the official checkout partner of the FWRD pop-up, will also have a special curated section in the space that will offer customers a one-link, one-click checkout experience. Using customized QR codes, shoppers can scan and transact making it simple and seamless to buy the season's latest pieces at the pop-up.
“I’m beyond excited to bring the first ever FWRD pop up to right where I grew up in LA! It’s a major step for us as a team, and as Creative Director, to curate some of the best products our designers have to offer and deliver something fresh and unexpected that we can finally experience in person. Let’s do it!”
Hint for the Average Socialite: The FWRD Pop-Up will be open June 9th until August 13th, 2023. Hours of operation are Monday-Saturday 11AM to 7PM and Sunday from 12PM to 5PM. Hours are subject to change for special events.
What’s Trending: @fwrd @kendalljenner #KJxFWRD #FWRDbeauty #KendallsEdit