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Deets: It was Southern California’s hottest premier event since Avatar: The Way of Water. Last week, Santa Monica Seafood and the Aquaculture Stewardship Council (ASC) hosted more than 100 seafoodies for an evening-long celebration launching a 6-week summer retail promotion showcasing the benefits of certified, responsibly raised seafood and ASC’s sea green label.
ASC is a global nonprofit organization leading the world’s strictest standards for responsibly farmed seafood via its certification and labeling program. Santa Monica Seafood - a long-time partner of ASC with sourcing commitments rooted in sustainability - is the largest wholesale, seafood-only distributor in the Southwest, including renown Market and Café locations in Santa Monica and Costa Mesa, Calif.
Once doors closed on June 15 after a busy day of fresh food and fantastic fish at the iconic Santa Monica Market, the two organizations transformed the space (and the seafood case) to welcome an eager audience of media and social influencers, sustainability advocates, seafood industry members, and Santa Monica Seafood shoppers onto the retail-turned-reception floor.
As a DJ spun groovy tunes bringing seaside vibes to the air, Santa Monica Seafood and ASC officially unveiled details for their “Sea Green. Be Green.” promotion, which launched that evening and features Santa Monica Seafood devoting a full six weeks to promoting ASC-certified seafood products and the farms where the seafood was raised. Campaign partner brands are Riverence Provisions, Del Pacifico Seafoods and Kvarøy Arctic, whose leaders were also in attendance to share their stories during the night’s festivities.
Through July 27, Santa Monica Seafood’s markets will offer limited-time specials while its cafés will feature newly developed menu items highlighting the ASC-certified seafood of the week. The promotion aims to provide seafood lovers and the seafood curious with opportunities to taste for themselves, while learning more about the positive impacts of responsible aquaculture - including how their purchase can help make a difference.
Throughout the evening, Santa Monica Seafood’s expert culinary team provided a magical tasting experience, crafting a variety of ASC-certified dishes to guests that thoughtfully showcased participating seafood farms and unique flavor profiles. Creations included:
Del Pacifico Shrimp Ceviche Aguachile
Kvarøy Arctic Salmon Tartare
Riverence Sautéed Steelhead Trout
Del Pacifico Grilled Shrimp Skewers
Kvarøy Arctic Glazed Salmon
Riverence Pan Roasted Steelhead Trout
What's Trending: @ASC_aqua
