@maiseltv
Subscribe to our Free Newsletter to Stay Up-To-Date on Events in your City
Deets: Prime Video’s beloved series The Marvelous Mrs. Maisel is preparing for its highly anticipated final season, which is set to premiere on April 14, 2023. Brands across the United States are joining in on the celebration around Season Five to say “thank you” to the series in the most creative, joyful, and marvelous ways possible. Since the first season, The Marvelous Mrs. Maisel has inspired audiences to follow their dreams, while making them laugh, cry, and drink a martini or two. By activating one-of-a-kind marketing plans that harken back to elements from the series, each participating brand will be wishing “Maisel Tov” to the cast and the groundbreaking series in their own unique ways, expressing what the show has meant to them.
From in-person activations to limited-edition products, brands like Betty Crocker, Pantone, Saks Fifth Avenue, Kleenex, and many more will be honoring Midge’s accomplishments, tapping into the 1960s nostalgia and celebrating all things pink and marvelous. Current and forthcoming activities commemorating Season Five of The Marvelous Mrs. Maisel include:
1960s-Inspired Recipes from Betty Crocker
Celebrating the era of The Marvelous Mrs. Maisel and a fellow female icon, Betty Crocker will create a custom landing page featuring a curated collection of Betty’s most iconic recipes of the era, tips on how to host a ‘Maisel Tov’ watch party, and Betty’s favorite Midge moments to take the commemoration of Season Five to the next level.
McConnell’s Ice Cream Renaming Their Strawberry Flavor
McConnell’s Ice Cream will be renaming their beloved strawberry flavor to “Midge's Marvelous Strawberry" in all seven locations: Santa Barbara (two stores), downtown Los Angeles, Studio City, San Luis Obispo, Santa Monica and Pacific Palisades. Home to the finest ice creams, the brand will be highlighting the sweet treat to fans on socials, inviting them to join in on the celebratory fun and say ‘Maisel Tov’ to the lady of the hour.
Pink and White Cookies from Canter’s Deli
Canter’s Deli will be taking NY’s favorite black and white cookies to LA, offering pink and white cookies for purchase on April 14 for fans to enjoy as they watch the premiere of the fifth and final season. Bringing their ‘Maisel Tov’ celebration to even more audiences, the LA hotspot will share the news of the limited-edition cookies on their social channels.
Pink’s Specialty Hot Dog
Known for their iconic pink branding, LA’s landmark hot dog stand, Pink’s Hot Dogs, will be honoring Midge and all her accomplishments by debuting a special hot dog on April 14 in honor of the premiere of the final season. The ‘Maisel Tov’ Hot Dog will be a ‘stretch’ hot dog topped with mustard, New York saucy red onions, and pickle chips.
Milkshake at Cafe 50’s
West LA’s Cafe 50’s will be celebrating The Marvelous Mrs. Maisel with an especially sweet milkshake for fans to enjoy on April 14. For a limited time, they will be adding “Maisel’s Pink Shake,” a marvelous vanilla shake with cherry syrup, to their dine-in menu selection.
Big Sugar Bakeshop’s Marvelous Pink Cupcake
To savor this moment for Midge and the rest of the cast, Big Sugar Bakeshop is crafting up a delicious “Marvelous Pink Fancy Cupcake” for its LA customers. The special treat is a strawberry cupcake with a pink and white fancy frosting design.
Midge’s Big Break Cupcake by SusieCakes
All-American bakery SusieCakes is making a marvelously sweet addition to their menu in honor of Midge’s journey throughout the series. For a limited time, they will be serving a vanilla cupcake with pink buttercream, called “Midge’s Big Break Cupcake,” for fans in Brentwood, Los Angeles to join in on the celebration on the West Coast.
Special-Edition 'Maisel Tov’ Candle with Candier
Candier’s iconic pink branding and The Marvelous Mrs. Maisel are coming together to produce a limited-edition ‘Maisel Tov’ candle inspired by the series to celebrate Midge’s unwavering determination and humor. The black and pink candle topped with sparkly glitter will provide floral scents of cherry blossom, magnolia, rose, and rich sandalwood, and will be sold at ShopRyanPorter.com.
Tupperware’s Latest Vintage Collection: Featuring Their ‘Thatsa Bowls’ and 'Heritage Bowls’
America’s beloved home products brand Tupperware is bringing vintage back with the launch of their two latest Thatsa Bowls and Heritage lines to celebrate Midge and her stint as a Tupperware party host in the series. Vintage lovers can shop the Thatsa Bowls through their Tupperware independent consultant or find one on Tupperware.com/FindARep, and can shop the Tupperware Heritage Bowls in vintage colors directly on Amazon.com. They’ll also be taking the ‘Maisel Tov’ celebration to socials, inspiring fans to watch the premiere of the final season with freshly popped popcorn in their favorite Tupperware product.
Character Color Palettes by Pantone
Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, will be celebrating The Marvelous Mrs. Maisel family by memorializing Midge, Susie, Rose and Joel by launching a collection of specially curated color palettes. As each character possesses their own style and personality throughout the series, Pantone will be showcasing the unique color journey of each character, highlighting the importance of color and how it impacts the overall character, giving an ode to the many creatives behind The Marvelous Mrs. Maisel.
Celebratory Takeover at Bellacures’ Seven LA Locations
Celebrity-loved nail salon Bellacures will be promoting the debut of the final season with retail signage of an assortment of pink shades in their seven locations in LA: Beverly Hills, Brentwood Village, Larchmont Village, Santa Monica, South Bay, Studio City and Westlake Village.
Congratulatory Messages from STARBURST, Samsonite, The Plaza Hotel, Kleenex and More
Brands like Kleenex, STARBURST, Lele Sadoughi, Moroccanoil, Samsonite, and The Plaza Hotel, will be participating in giving Midge and the rest of The Marvelous Mrs. Maisel cast a public congratulatory message, encouraging their consumers to watch the series.
In addition to the various unprecedented cultural moments in the ‘Maisel Tov’ campaign, Prime Video is encouraging all fans to join in to say ‘Maisel Tov’ to #MrsMaisel and the rest of The Marvelous Mrs. Maisel cast, as well as tune in to the premiere of Season Five on April 14.
What’s Trending: @maiseltv