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Deets: Prime Video proudly announces its heartwarming collaborations with the American Red Cross and Habitat for Humanity, offering a generous gift to communities during this festive season. These joyful initiatives are in celebration of Prime Video's upcoming holiday comedy, Candy Cane Lane, featuring an all-star cast, including Eddie Murphy and Tracee Ellis Ross and directed by Reginald Hudlin. In the true spirit of giving, donors who generously contribute blood, platelets, or plasma between December 1-31 will have the chance to win one of 12 extraordinary prize packages, each including a $1,000 Amazon.com gift card and one 65-inch Omni QLED Series smart TV courtesy of Fire TV.
A Candy Cane Lane-themed blood drive will take place on November 28, Giving Tuesday, at The Culver Theater in Culver City. The event will transport attendees to a whimsical holiday wonderland, meticulously crafted with genuine props and set decor from the movie, including enchanting trees, garlands, and dazzling baubles provided by Balsam Hill®. Inside, guests will be treated to a festive extravaganza complete with holiday activities, captivating photo opportunities, entertainment, and more.
To discover more about Prime Video and the Nationwide American Red Cross initiatives and blood drives, visit RedCrossBlood.org/Amazon.
Candy Cane Lane stars Eddie Murphy as ‘Chris’ who is on a mission to win his neighborhood's annual holiday home decoration contest. In a heartwarming extension of the movie's themes, Prime Video is also joining forces with Habitat for Humanity to “Candy Cane Lane-ify” a selected neighborhood in a grand gesture to spread the magic and joy of the holidays, and capture the imagination of local communities. Thanks to generous product donations from Balsam Hill and Govee, the exteriors of eight new houses will be transformed into a winter wonderland, adorned with smart light displays and stunning holiday decor. Govee will light up the neighborhood with their latest innovative holiday lights and will ignite the holiday spirit with a dynamic light show. As a welcome home gift, Fire TV will outfit each of these homes with a 55-inch Omni QLED Series smart TV so families can stream all of their holiday favorites and Candy Cane Lane. Plus, From 12/1 – 12/20, for every hour streamed of Candy Cane Lane on Fire TV, Amazon will send $1 to Habitat for Humanity, up to $50,000 as part of the Stream it Forward program.
Beyond this Candy Cane Lane experience in Los Angeles, Amazon employees will volunteer in Habitat for Humanity build days across the nation as part of a larger initiative led by Amazon in the Community, a global program dedicated to building stronger communities in the cities and towns where our employees live and work by addressing needs in disaster relief, education, food security, and housing. Candy Cane Lanevolunteer sites will include: Detroit, MI; Austin, TX; Houston, TX; Los Angeles, CA; San Francisco, CA; Nashville, TN; New Orleans, LA; New York City, NY; Seattle, WA; St. Louis, MO; and Washington, DC. These projects will be enhanced with Ring technologies, thanks to Ring’s $1 million yearly commitment of Ring products and subscriptions to Habitat for Humanity, now in its third year running.
Learn more about the communities, stories, and impact that Habitat for Humanity makes this holiday season, and all year round, at habitat.org. Your support allows Habitat to advocate for affordable housing in the U.S., and around the world.
Candy Cane Lane will premiere exclusively on Prime Video in more than 240 countries and territories worldwide on December 1.
Hint for the Average Socialite: This is open to the public, but please reserve your spot below.
What’s Trending: @primevideo @americanredcross @habitatla @balsamhill @goveeofficial #CandyCaneLaneMovie