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Deets: There's no denying that sports fans might need a little help recovering the day after the Big Game – as we're all familiar with the record number of people who play hooky the next day. As a leader of the (hot dog) pack, Farmer John is setting out to recharge Angelenos' by supplying the ultimate remedy – a little "Hair of the (Hot) Dog." The California brand teamed up with L.A.-based neighbor, cocktail creator, and bartender Saeed "Hawk" House to concoct a mouthwatering, over-the-top Bloody Mary recipe to be enjoyed the morning after the game. This high-protein Bloody Mary promises to quell those gnarly side effects and help get you back on your feet.

The eye-catching Bloody Mary recipe features the beloved staple ingredients of the classic drink, but with a meaty twist – perched atop is a Farmer John Beef Frank alongside a variety of craveable fixins ranging from crispy bacon and tangy pepperoncini to pickle-stuffed olives and lemon and lime wedges.

We can all agree that bacon makes everything better, regardless of the occasion, so Farmer John couldn't help but collaborate with House on another signature cocktail with its Premium Classic Cut Bacon as the star. The Farmer John Old Fashioned brings a unique and savory twist to the classic, featuring bacon-infused whiskey, maple syrup, and bitters with savory bacon and a zesty orange peel garnish.

Since misery loves company, Farmer John is also teaming up with Break Up Bar at Severance on Melrose Avenue for a one-day-only pop-up at its Anti-Valentine's Day themed event to aid hangovers and broken hearts. Fans can buy tickets at www.severancela.com/FarmerJohnBrunch. Ticketed guests will receive admission to the brunch event from 11:00AM-3:00PM PST along with a complimentary Hawk's Hair of the (Hot) Dog Bloody Mary, if they are 21 or older. There will also be a special Break Up Bar brunch menu, including a wide array of a la carte food and beverages, where attendees can also enjoy exclusive dishes featuring Farmer John's flavor-packed bacon, sausage, and ham products.

As a brand that is committed to celebrating its California heritage and supporting its community, Farmer John will also be popping up at a variety of local sports events. Look for free meals at the brand's food truck, ticket giveaways, exclusive contests, and interactive promotions. Farmer John is also the proud sponsor of the new paint scheme that Aric Almirola, driver of the  No. 10 Smithfield car for Stewart-Haas Racing, will sport in the NASCAR Cup Series' preseason exhibition race, The Clash, at the L.A. Coliseum on February 6. Additionally, the brand is excited to sponsor the 22nd Annual Celebrity Sweat Flag Football Challenge at Pepperdine University on Saturday, February 12.

Farmer John encourages drinking responsibly. 

Hint for the Average Socialite: Fans can recreate these new recipes at home and share their masterpieces on social using the hashtag #HAIROFTHEHOTDOG. For more recipe inspiration and to find Farmer John products near you, follow us on Facebook (@FarmerJohn), Instagram (@FarmerJohnLA), or Twitter (@FarmerJohnLA), or visit www.farmerjohn.com.

Can’t make it in person? Check out some virtual events from the safety of your home!

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