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FL!P AND IMARAÏS BEAUTY BY SOMMER RAY LAUNCH PARTY, LA

  • Casita Hollywood 1323 N Hollywood Boulevard Hollywood, CA United States (map)

Sommer Ray and Diplo (Photo: Ray Tamara)

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Deets: Sommer Ray and FL!P co-hosted a party for the launch of Sommer’s clean beauty brand, IMARAÏS Beauty, onto the app at Casita Hollywood. Guests danced, enjoyed cocktails from JAJA Tequila, watched fire dancers and multiple DJs, including Sommer Ray herself who took to the turntables at the end of the night.

Flip is a discovery-to-purchase social commerce platform delivering a revolutionary new beauty shopping experience in the US. Users can discover and purchase beauty & wellness products by flipping through user generated content. Flip’s patented technology allows creators to post shoppable video reviews from their own purchases and host live shows tagging multiple products to buy. 

Sommer Ray may be best known for her success as a fitness model and Instagram presence, but she is also an entrepreneur. IMARAÏS by Sommer Ray is the first line of plant-based and sugar-free wellness gummies that represent the intersection of health, inclusivity, self-care and sustainability.

Who Was Spotted: Sommer Ray, Diplo, Cheryl Burke, Angela Yeoh, and more!

What’s Trending: @imaraisbeauty @diplo @sommerray #fl!pbeautyapp

Earlier Event: November 2
AFI FEST 2022, LA